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Ford Is Hoping to Give the Once-Great Explorer a Second Life
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Controversy about whether bringing back a revamped Ford Explorer is a good idea. Ford's Farley thinks Americans might still consider an Explorer with high fuel economy, getting it up to 28 mpg from 15 mpg. But the evidence is that Americans have soured on SUV's. Consider that during the cash-for-clunkers program more Explorers were scrapped, and by a large margin, than any other model. Sales are down from 450,000 at one time to 52,000 today. To get buyers to look at the Explorer Ford is trying to change the looks from boxy to sleeker car-based crossover , and add high tech features. In fact it is going to be built not as an SUV, but on the same architectural base as the Taurus.
Resurgence in sales of SUV's and pickup trucks for GM, Ford and Chrysler in 2011-2015
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Five Car Makers Back White House's Tougher Fuel Economy Rules
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Was America asleep at the spigot? Did Detroit carmakers completely miss on competitive strategy?
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New Breed of Leaders Helped Guide Fuel Standards, Chrysler Says
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The Design group at Ford Motor Company.
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The designers at Ford Motor Company.
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Ford's push for fuel efficiency with government funding- 2008-2012
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Ford's efforts in this area after the GM and Chrysler bankruptcies. Conditions on fuel economy set by the government for companies taking financial asistance or loans from the government and for the auto industry bailout.
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Ford looks to lead pack in fuel eficiency.
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Small Engine shift signals big changes for buyers.
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Improvements in Fuel Economy for carmakers in 2009 and beyond.
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With the government's investment in GM and its clear mandate for higher fuel efficency under the Obama administration, and with Ford's committment to fuel efficiency leadership, as well as the operation of Chrysler by Italian small carmaker Fiat, the move is towards smaller cars, large gains in fuel efficiency, and investment in hybrid cars.
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Wall Street Journal 01/17/2014
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Detroit Free Press 01/09/2010
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Detroit News 01/09/2010
Small Engine shift signals big changes for buyers.
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