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Ford's Mulally Sees a Taurus in His Future
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The 2010 Taurus with its muscular styling appears aimed at individual drivers than to families. The price will still keep it from becoming aFord product aimed at the mass market that the original Taurus once targeted. Prices start at $25,995 and can go up to $40,000 when you had an array of high tech features like an anti collision system. Its more than the segment leader Chevy Impala. Says the editor in chief at Edmunds.com, Ford may be chasing the original Taurus fans, who are now much older. Ford sold 52,667 Taurus cars in 2008, and marketing chief Farley expects an increase from that but has modest expectations.
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