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Ford's EcoBoost Engine Excites Marketer
Keywords:
Tags: Automobiles,
Conversation with Ford's marketing chief Jim Farley who had 17 years with Toyota and marketed the Scion brand. He is a guy who likes to get a fresh look at things like talking to a security guard before coming up with a marketing plan for the Scion, and talking to a maintenance technician about the 150, all off the beaten track. This is reflective of the approach of Jim Farley. Even talking to psychologists about how to convince people to come and try out Ford cars. He is excited about Ford's Eco-boost engine which is a direct injection technology engine which Ford can democratize as he puts it to put it, on some 500,000 cars and trucks by 2013, something not done before. This is a technology that scales up pretty well. Drivers in Western Europe are familiar with direct injection diesels as a way to cut high gas costs and cut emissions, but Americans are not that familiar with it. It boosts fuel economy by 20% and reduces emissions by 15%, and giving a V6 the power and torque of a V8 engine. Basically it injects fuel directly into the engine in small specific amounts so that very little is wasted and the turbocharger uses waste energy from exhaust gas to drive the turbine. He is also in charge of promoting and marketing the Eco-Boost engine, which will show up first in the 2009 MKS Lincoln sedan.
Ford building marketing with new direction from Farley
05/01/2006
Farley gives Ford new direction in marketing as chief marketing officer.
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Wall Street Journal 03/18/2008
A Star at Toyota, a Believer at Ford
New York Times 04/20/2008
Clunkers Sales point to challenges for Detroit's Big Three
Detroit News 11/09/2009
Ford Fiesta marketing movement pays off.
Detroit News 12/04/2009
GM, Ford Gird for Small-Car Showdown as Consumers Shun SUVs
Wall Street Journal 12/08/2009
Ford Is Hoping to Give the Once-Great Explorer a Second Life
New York Times 05/27/2010
Ford management 2010-2016
01/06/2008
Grouped Articles
Ford's No. 2 Steps Into the Limelight
Wall Street Journal 09/29/2013
Ford Appoints New Senior Executives
Wall Street Journal 11/06/2013
Ford's Operating Chief Mark Fields Set to Become CEO This Year
Wall Street Journal 04/21/2014
Ford Moves Ford Credit CFO Michael Seneski to Director of Corporate Strategy
Wall Street Journal 11/10/2015
Search Begins for Next CEO at Ford
Wall Street Journal 12/06/2011
Ford Succession Will Test Mettle
Wall Street Journal 12/07/2011
The Auto Industry Bailout and Mitt Romney
01/06/2008
Mitt Romney opposed the auto industry bailout. An article by Romney with the title "Let Detroit Go Bankrupt," appeared in the New York Times at the time of the bailout. Auto executive Bob Lutz says he was profoundly disappointed by Romeny's position, as the situation was at a point where government loans were necessary. Auto executives see the vindication of their position in the recovery of Chrysler, GM and Ford Motor. In a bit of irony Romney, who is from Michigan, announced his candidacy for the 2008 presidential election at the Ford Museum in Dearborn. GM and Chrysler went into bankruptcy, but this was a planned bankruptcy, with the support of the U.S. government and a pathway set with loans and conditions so that would lead to eventual recovery. The fear was that a chaotic bankruptcy process would permanently impair the American auto manufacturing industry- and the planned bankruptcy with government conditions and loans was meant to avert this and still allow shedding or restructuring of burdensome obligations- as this way buyers would still have confidence to buy automobiles from GM and Chrysler. Auto executives point out that the private markets had already shut out GM and Chrysler from financing. Retired GE executive supported a planned bankruptcy with government help, because of the importance of the auto industry to the U.S. economy, in the Nov. 18, 2008 issue of Business Week.
Grouped Articles
Cost of Bailouts Continues to Decline
Wall Street Journal 05/10/2013
New York Times 12/27/2011
U.S. Remaining Stake in General Motors
Wall Street Journal 12/10/2013
U.S. Car-Making Boom? Not for Auto-Industry Workers
Wall Street Journal 03/24/2015
Bailout Stand Trails Romney in Car Country
New York Times 02/19/2012
Dow Chemical's CEO on How to Revive Manufacturing
Wall Street Journal 02/23/2012
Ford's crisis point in 2008-2009
01/06/2008
Grouped Articles
Ford Posts Quarterly Loss of $5.9 Billion
Wall Street Journal 01/29/2009
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford's new models after the GM-Chrysler bankruptcies.
01/06/2008
Ford's Taurus, Fiesta and other new models.
Grouped Articles
Ford's Mulally Sees a Taurus in His Future
Wall Street Journal 06/24/2009
GM, Ford Gird for Small-Car Showdown as Consumers Shun SUVs
Wall Street Journal 12/08/2009
Ford’s Bet: It’s a Small World After All
New York Times 01/10/2010
Ford's global future rides on next generation Focus. Compact Sedan platform ams at lowest cost.
Detroit News 01/11/2010
Ford Is Hoping to Give the Once-Great Explorer a Second Life
New York Times 05/27/2010
Putting the Luxe Back in Lincoln
Wall Street Journal 06/27/2010
Improvements in Fuel Economy for carmakers in 2009 and beyond.
01/06/2008
With the government's investment in GM and its clear mandate for higher fuel efficency under the Obama administration, and with Ford's committment to fuel efficiency leadership, as well as the operation of Chrysler by Italian small carmaker Fiat, the move is towards smaller cars, large gains in fuel efficiency, and investment in hybrid cars.
Grouped Articles
Wall Street Journal 01/17/2014
Fuel-Efficiency Technology Gives Fiat a Boost in Bargaining to Acquire Chrysler Stake
Wall Street Journal 04/07/2009
With Gas Prices Less of a Worry, Buyers Pass Hybrid Cars By
New York Times 05/14/2015
Ford looks to lead pack in fuel eficiency.
Detroit Free Press 01/09/2010
Cars shrink under pressure from government and consumers.
Detroit News 01/09/2010
Small Engine shift signals big changes for buyers.
Detroit News 01/09/2010
Ford Motor's Eco-boost engine
01/06/2008
Grouped Articles
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford Hints at New Explorer With Concept
New York Times 01/06/2008
Ford Explorer 2010- new model as a crossover.
01/06/2008
Ford hopes to revive the dying Explorer brand as a crossover built on the Taurus architectural base. The big change is in looks, and a fuel efficency jump from 15 to 25. Can Ford pull this off?
Grouped Articles
Ford Is Hoping to Give the Once-Great Explorer a Second Life
New York Times 05/27/2010
Hybrids' Unlikely Rival: Plain Old Cars
BusinessWeek 02/23/2012
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford Hints at New Explorer With Concept
New York Times 01/06/2008
Alan Mulally and the recovery at Ford Motor Company- 2009-2014
01/06/2008
Grouped Articles
Japanese Car Makers Lose Their Midsize Edge
Wall Street Journal 05/07/2013
Ford Clips Toyota's Wings in California
Wall Street Journal 07/17/2013
Ford Speeds Up Succession Plan
Wall Street Journal 04/22/2014
Ford's Mulally Talks Mark Fields, Business in China and the New F-150
Wall Street Journal 04/22/2014
BusinessWeek 02/03/2011
Ford to Shave $3 Billion in Debt
Wall Street Journal 02/11/2011
Ford Turnaround efforts 2006-2008- Management, Strategy, New Product
02/13/2006
Serious issues highlighted in McCracken piece May 5, 2006, WSJ -Is Ford Rolling Backward with 'Way Forward'?
Grouped Articles
Economist 03/30/2006
Is Ford Rolling Backward With 'Way Forward'?
Wall Street Journal 05/05/2006
Toyota's Jim Press Discusses the Future
BusinessWeek 05/17/2006
BusinessWeek 05/25/2006
Sky's the limit, says Ford's down-to-earth chief
Detroit Free Press 04/01/2007
BusinessWeek 06/04/2007
Ford Motor performance 2006-2009
10/24/2006
Grouped Articles
Ford Posts Loss of $5.8 Billion, Worst Since 92
New York Times 10/24/2006
Ford to Update Focus in Small-Car Push - WSJ.com
Wall Street Journal 12/07/2006
Ford's global future rides on next generation Focus. Compact Sedan platform ams at lowest cost.
Detroit News 01/11/2010
Detroit Is Facing a Scary New Normality
Wall Street Journal 01/12/2009
Ford Posts Quarterly Loss of $5.9 Billion
Wall Street Journal 01/29/2009
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford's marketing efforts to appeal to younger people.
05/01/2006
Trying to appeal to the "millenials" - born between 1979-1985. Only 7% of "millenials" consider Ford when buying a small car.
Grouped Articles
Ford Clips Toyota's Wings in California
Wall Street Journal 07/17/2013
GM, Ford Gird for Small-Car Showdown as Consumers Shun SUVs
Wall Street Journal 12/08/2009
Ford's global future rides on next generation Focus. Compact Sedan platform ams at lowest cost.
Detroit News 01/11/2010
Ford Puts Focus on Fuel Efficiency
Wall Street Journal 01/11/2010
Ford May Produce Its Own Reality TV Show
New York Times 05/01/2006
Working Relationships Across Generations
New York Times 09/24/2011
Ford's push for fuel efficiency with government funding- 2008-2012
02/28/2006
Ford's efforts in this area after the GM and Chrysler bankruptcies. Conditions on fuel economy set by the government for companies taking financial asistance or loans from the government and for the auto industry bailout.
Grouped Articles
Ford Remakes F-150, the Nation’s No. 1 Vehicle
New York Times 01/13/2014
Wall Street Journal 01/17/2014
Ford Among First to Get Loans for More Efficient Cars
New York Times 06/24/2009
Ford looks to lead pack in fuel eficiency.
Detroit Free Press 01/09/2010
Cars shrink under pressure from government and consumers.
Detroit News 01/09/2010
Small Engine shift signals big changes for buyers.
Detroit News 01/09/2010
Shifts in customer buying habits in the U.S. auto industry that hurt GM, Ford and Chrysler in 2008-2009
04/12/2006
Shifts away from larger vehicles in the American auto industry. A significant shift was underway in the US auto industry by the middle of 2008 towards fuel efficient automobiles as gasoline prices went over $4.00 per gallon, and consumer net worth declined significantly with decline in housing and stock prices causing cuts in spending. The situation in 2008-2009 before the government led bailout and the planned bankruptcies of GM and Chrysler.
Grouped Articles
Ford Clips Toyota's Wings in California
Wall Street Journal 07/17/2013
Ford Remakes F-150, the Nation’s No. 1 Vehicle
New York Times 01/13/2014
Chrysler’s Fall May Help Administration Reshape G.M.
New York Times 05/03/2009
Why Gas Feels Cheap—and Why It’s Not, Historically Speaking
Wall Street Journal 01/04/2015
Ford and Chrysler Unveil Their Redesigned Pickups
New York Times 01/14/2008
Collapse in Demand For Large SUVs Leaves Owners in a Bind
Wall Street Journal 06/02/2008
Changes in public perception of Detroit auto companies and fuel efficiency in the 2006- 2008 period.
02/28/2006
Public perception changed in this period. Columnists like Friedman said in the NYT that "GM is more dangerous to America's future" and acting like a "crack dealer." This as GM was offering buyers of large low fuel efficiency vehicles gas capped at $1/99 per gallon. Ford offered free gas upto $1000 with aprepaid Master charge debit card, enough for 6000 miles. Were the automakers lagging behind changing conditions and not adapting to changing public perception, by fighting higher fuel efficiency standards in Congress. link to Hyundai where its technology executive says Hyundai can meet higher standards with new technology and not even counting hybrids in the picture.
Grouped Articles
Makers Pack New Cars With Technology, but Younger Buyers Shrug
New York Times 01/26/2014
With Gas Prices Less of a Worry, Buyers Pass Hybrid Cars By
New York Times 05/14/2015
Detroit's No Good, Very Bad May
BusinessWeek 06/02/2006
Hyundai Aims for Efficiency Lead
Wall Street Journal 09/03/2008
Ford Is Hoping to Give the Once-Great Explorer a Second Life
New York Times 05/27/2010
The Durango Becomes a Civilized Utility Vehicle
Wall Street Journal 01/05/2011
Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart" from "American" or being "powerful" (1)
01/06/2008
Farley brings fresh thinking to marketing and advertising at Ford to get themes like safety and green into buyers minds.
Linked Articles
Wall Street Journal 03/18/2008
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford's marketing challenges in 2008
01/06/2008
Ford shows originality in the display of a crashed Taurus at the March 2008 New York Auto Show, the display designed to show car buyers how the safety features protect occupants and make them look at Ford cars.
Linked Articles
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford Displays a Wreck to Score Safety Points
New York Times 03/18/2008
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