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Hyundai Aims for Efficiency Lead
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Hyundai says it can meet the 35 miles per gallon target for its automobile fleet by 2015 instead of 2020, 5 years ahead of schedule. It can do this without relying too much on hybrids, concentrating efforts in the direction of lighter materials, new engine and powertrain technologies such as direct injection, dual continuously variable valve timing, and eight speed automatic transmissions. And Hyundai can do this, says its head of R&D division, Lee Hyun-Soon, by increasing the price of the automobile by only a small amount. Lee says by increasing the cost of an automobile by a mere $100 or $200 a gain of 10% in fuel efficiency can be achieved. Meanwhile US automakers are arguing that the current requirements in a law signed by President Bush in December 2007 for 35mpg by 2020 is too stringent. The standard this year is 27.5 mpg for cars and 22.5 mpg for light trucks. See the group " Was America asleep at the spigot?"
Hyundai in the U.S. market.
04/29/2005
Hyundai made great strides in the U.S. market in 2009-2013.
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Kia's New U.S. Plant Advances Sales Push in North America - WSJ.com
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Changes in public perception of Detroit auto companies and fuel efficiency in the 2006- 2008 period.
02/28/2006
Public perception changed in this period. Columnists like Friedman said in the NYT that "GM is more dangerous to America's future" and acting like a "crack dealer." This as GM was offering buyers of large low fuel efficiency vehicles gas capped at $1/99 per gallon. Ford offered free gas upto $1000 with aprepaid Master charge debit card, enough for 6000 miles. Were the automakers lagging behind changing conditions and not adapting to changing public perception, by fighting higher fuel efficiency standards in Congress. link to Hyundai where its technology executive says Hyundai can meet higher standards with new technology and not even counting hybrids in the picture.
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Makers Pack New Cars With Technology, but Younger Buyers Shrug
New York Times 01/26/2014
With Gas Prices Less of a Worry, Buyers Pass Hybrid Cars By
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Detroit's No Good, Very Bad May
BusinessWeek 06/02/2006
Hyundai Aims for Efficiency Lead
Wall Street Journal 09/03/2008
Ford Is Hoping to Give the Once-Great Explorer a Second Life
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The Durango Becomes a Civilized Utility Vehicle
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Hyundai in the global market.
04/29/2005
Hyundai in markets in global markets other than USA.
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Weak Yen Hits South Korean Car Makers
Wall Street Journal 11/04/2014
In the Global Automobile Race, Investors Bet on Asia's Entrants
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As China's Auto Market Booms, Leaders Clash Over Heavy Toll
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Foreign Automakers See India as Exporter
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Hyundai Aims to Increase Capacity for Autos in India - WSJ.com
Wall Street Journal 09/25/2006
Hyundai's leadership role in increasing fuel efficiency of automobiles
06/02/2006
Grouped Articles
Wall Street Journal 09/04/2010
Can Hyundai Sell Pragmatic Prestige?
Wall Street Journal 09/19/2010
Detroit's No Good, Very Bad May
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Hyundai Aims for Efficiency Lead
Wall Street Journal 09/03/2008
Cars shrink under pressure from government and consumers.
Detroit News 01/09/2010
Small Engine shift signals big changes for buyers.
Detroit News 01/09/2010
Friedman of NYT compared Detroit carmakers to "crack dealers."
06/02/2006
With their gasoline rebates and gasoline purchase paid credit cards to buyers of large SUV's, GM and Ford were increasing America's dangerous dependence on imported oil. Contrst that with the vigorous approach of Hyundai to fuel efficiency. And go fast forward to 2009 when Hyundai sees August 2009 sales 47% higher than August 2008 sales, Hyundai being the only large car company to increase sales by end of 2009 in the American market.
Linked Articles
Detroit's No Good, Very Bad May
BusinessWeek 06/02/2006
Hyundai Aims for Efficiency Lead
Wall Street Journal 09/03/2008
Hyundai's big gains and leadership in in fuel efficiency
09/03/2008
Linked Articles
Hyundai says its cars will average 50 mpg by 2025.
New York Times 08/08/2010
Hyundai Aims for Efficiency Lead
Wall Street Journal 09/03/2008
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