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Ford Bets on Fancy Pickups

Wall Street Journal Original article ›

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Ford Motor's reliance on the redesigned F-150 and other large pickup trucks for its higher profits in 2015. The price tag on these vehicles keeps rising, with some pickups sold at about $50,000 and having interior leather seating, amenities resembling luxury cars in 2015. Higher fuel efficiency engines, body redesigned with lighter materials including aluminium, other innovations, combined with the lower price of gas, lower interest rates for financing, have led to a resurgence in these larger vehicles.

Ford Motor's Doug Scott and the STX low cost F-150 series pickup truck

01/14/2008

A low cost STX pickup that goes for $26,000 compared to the $39,000 for other F-150 trucks.

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Ford Remakes F-150, the Nation’s No. 1 Vehicle

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Joe Hinrichs of Ford Motor Company and Ford's product launches in 2014-2015 including the new aluminium body F-150

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Hinrichs previously headed manufacturing and the expansion in China. He is president of the Ford Americas group in 2014.

Grouped Articles

Can Ford Boss Avoid Production Hiccups?

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First Aluminum-Body Ford F-Series Pickup Trucks Come Off Assembly Line

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Ford Announces Fuel Economy Numbers for the 2015 F-150

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Ford’s New Truck Shouldn’t Be Pained at the Pump

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GM, Ford, Flourish Out of the Limelight

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Grouped Articles

GM's New Chief to Accelerate Profit Push

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Mulally Tries to Raise Ford's Sticker Price

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Auto Sales Trends Echo Troubled Past

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GM, Ford, Flourish Out of the Limelight

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Ford Bets on Fancy Pickups

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Auto Makers' New Math Drives Net

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Ford Motor performance- 2010-2015

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Grouped Articles

Japanese Car Makers Lose Their Midsize Edge

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Ford Clips Toyota's Wings in California

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Ford Earnings: Growth in Asia, U.S. Offset Losses in Europe

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Ford's No. 2 Steps Into the Limelight

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Ford Earns $1.7 Billion

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Mulally Tries to Raise Ford's Sticker Price

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Failure of Obama's plan for helping homeowners facing foreclosure in 2009-2010

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Failure of the Making homes Affordable plan announced by the Obama administration in early 2009. Only 2000 of 500,000 loan modification applications in progress in October under this program have become permanent according to a Congressional oversight panel.

Grouped Articles

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Ford Bets on Fancy Pickups

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Resurgence in sales of SUV's and pickup trucks for GM, Ford and Chrysler in 2011-2015

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The risks to U.S. automakers of a falloff in SUV and pickup sales with rising gasoline prices. This happened in earlier periods leading to losses for the automakers.

Grouped Articles

Detroit Vehicles Outperform Imports in Quality Study

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Ford's Truck Czar Divides to Conquer

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Why Gas Feels Cheap—and Why It’s Not, Historically Speaking

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Grouped Articles

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Why Gas Feels Cheap—and Why It’s Not, Historically Speaking

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With Gas Prices Less of a Worry, Buyers Pass Hybrid Cars By

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Ford Bets on Fancy Pickups

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Ford, Toyota Team Up on Gas-Electric Hybrid System

Wall Street Journal 08/23/2011

Ford and Toyota to Work Together on Hybrid System for Trucks

New York Times 08/22/2011


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