LyrArc Article Gist
The designers finally get their say to bring a new vehicle to the market which is something quite different. Sales tends to be conservative and in this case the concept vehicle for the Flex was first shown at the 2005 International Auto Show in Detroit. Usually this is where so many people take different shots at it that by the time engineering, sales and production have modified it does'nt look the same. This is on situation in which the concept vehicle made it all the way to a production model at the New York Auto Show in 2007. The designers were able to sell it as a new kind of crossover idea to seat a family and draw customers who were dumping their large SUV's fpr other vehicles. As some designers see it a mix of the Mini Cooper and a Ford 1940's classic "Woody". Its one of the bold moves by Ford. Mulally after he took the CEo position at Ford supported the idea and its due to be in showrooms in summer 2008. See the link to the article on how much difficulty Ford (and GM) are having getting people to come to the showrooms and how Ford has had to resort to novel and extreme ways of getting people to test drive Ford cars and talk about them. What better way to do this than to come up with something new in design and let the product do the talking.