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Ford Plans to Boost Production in China
Keywords:
Tags: Current Focus, Automobiles, China,
Ford's plans for expansion at its manufacturing location in Chongqing, China, in 2012, will make this its largest manufacturing base outside of Michigan. An investment of $600 million for plant expansion will increase production capacity in Chongqing to 770,000 in 2014, from 350,000 today. The project has received government approval. Ford plans to introduce 15 new models in China by 2015, including a redesigned Ford Focus, which the Chongqing plant began producing in 2012. Ford plans to double the number of dealers by 2015 from 400 today. Ford sold 519,000 vehicles in China for 2011, a 7% growth from 2010. The market saw astounding growth of 46% and 32% in 2009 and 2010, but is rapidly decelerating with only 2% growth in 2012. Total sales in China were 18 million vehicles in 2011, making it the largest automobile market in the world.
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Expansion of manufacturing facilities in Chongqing with a$600 million investment and a $760 million investment for a new plant in Hangzhou are part of Ford's effort to catch up with other manufacturers in China. Ford's forecast is for a 5% increase in the market each year for the next decade. The risk is that Ford will be scaling up just as the market is slowing after five years of hyper growth, with increased competition in the Chinese market hurting profit margins, and the distance of the Chongqing plant from the west coast of China making it harder to export to other emerging markets.
Linked Articles
Ford to Build New Plant in China to Catch Up With G.M.
New York Times 04/19/2012
Ford Plans to Boost Production in China
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Ford to double its manufacturing capacity in Chongqing, China by 2014, making it the largest outside of Michigan
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Ford plans to invest $600 million to more than double manufacturing capacity in Chongqing to 770,000 by 2014. This comes at a time of major slowdown in the market in China after years of hyper growth. Ford lags behing GM and VW in China and missed some of the spurt in growth.
Linked Articles
Ford Plans to Boost Production in China
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