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Minivans Avoid That Name in Search of a Sporty Image
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Marketing campaigns in 2011 for the Toyota Siena, Honda Odyssey, Chrysler Dodge Grand Caravan, Ford C-Max. Sales are up 42% for Honda Odyssey since October 2010, when 2011 models and campaign was introduced. The campaign has helped increase sales by 18.5% through November 2010, for Toyota's Siena. This is double the industry average for minivans and is a bright spot for Toyota, whose overall sales have been flat since the recalls. Toyota's Siena campaign shows rapping parents with kids in the back, making it cool to be seen in a minivan. Toyota's national marketing manager says the stories they heard were that people just did'nt want to be seen in a minivan, the soccer-mom joke or feeling playing a part in this. These ads hope to dispel that notion.
Automakers promote minivans in the US market in 2011-2012
01/03/2011
Grouped Articles
Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
Toyota minivans
01/03/2011
Grouped Articles
Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
The new generation of post-2008 SUV's and light trucks from the Detroit Big Three automakers
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Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
Detroit Says It's Ready for Higher Gas Prices
Wall Street Journal 01/04/2011
Toyota results in 2010 after the recall crisis.
08/04/2010
Partial recovery but still rough patches in the road ahead.
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Wall Street Journal 08/04/2010
Toyota's Finance Unit Propels Results
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Wall Street Journal 12/21/2010
Wall Street Journal 12/27/2010
Toyota performance 2011-2015
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Grouped Articles
Weaker Yen Puts Japanese Profits on a New Track
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Wall Street Journal 05/08/2013
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Toyota Profit Surges on Back of Weak Yen
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Weakening Yen Helps Toyota Double Its Quarterly Profit
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Profit Is Up 70% at Toyota, Close to Its Old Milestone
New York Times 11/06/2013
Toyota strategy 2011-2013
01/03/2011
Grouped Articles
Wall Street Journal 05/08/2013
Toyota Scrambles to Catch Up in Brazil
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In Rapid Turnaround, Toyota Is on Track to Post Record Earnings
New York Times 02/04/2014
Wall Street Journal 11/01/2011
Toyota Bid for Cool May Leave Buyers Cold
Wall Street Journal 12/01/2011
Wall Street Journal 12/09/2011
Toyota's marketing strategies
01/03/2011
Grouped Articles
Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
Battered by Crises, Toyota Declares a Rebirth
New York Times 01/02/2013
Auto Makers Look Past Baby Boomers
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Toyota Again World's Largest Auto Maker
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Honda minivans
10/29/2010
Grouped Articles
Honda Odyssey Is the Latest Weapon in the Battle of the Vans - Review
New York Times 10/29/2010
Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
Ford minivans
01/03/2011
Grouped Articles
Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
Changes in public perception of large vehicles in the US in 2010-2012 period
01/03/2011
Grouped Articles
The Durango Becomes a Civilized Utility Vehicle
Wall Street Journal 01/05/2011
Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
Detroit Says It's Ready for Higher Gas Prices
Wall Street Journal 01/04/2011
Sales of Larger Vehicles Bring Automakers an Upbeat Start for 2011
New York Times 02/01/2011
Toyota in 2011
12/27/2010
Grouped Articles
Wall Street Journal 12/27/2010
Toyota Unveils New Business Plan
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Wall Street Journal 04/23/2011
Too Big in Japan, Toyota Struggles
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Toyota Plans New Sales Incentives
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Wall Street Journal 06/22/2011
Toyota Recalls in 2011
01/29/2010
Grouped Articles
How Toyota's Latest Recall Impacts Reputation, Brand
Wall Street Journal 01/26/2011
Toyota Recalls 245,000 Vehicles In U.S., More Globally
Wall Street Journal 01/26/2011
Wall Street Journal 02/25/2011
Minivans Avoid That Name in Search of a Sporty Image
New York Times 01/03/2011
Wall Street Journal 01/29/2010
Toyota sales 2010-2013
12/21/2010
Grouped Articles
Toyota Bounces Back With Strong Profits
New York Times 05/08/2013
Toyota Scrambles to Catch Up in Brazil
Wall Street Journal 08/26/2013
Wall Street Journal 12/21/2010
Wall Street Journal 12/27/2010
Toyota's Domestic Plant Problem
Wall Street Journal 02/09/2011
Too Big in Japan, Toyota Struggles
Wall Street Journal 05/12/2011
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