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Ford Displays a Wreck to Score Safety Points
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Ford shows originality at the March New York Auto Show by showing a crashed Taurus which was intentionally crashed into a barrier at 35 mph for this display. It has amonitor which shows how the crash happened and how the electonics work to protect the occupants in a crash. Ford learned from its bland ads of taurus as the safest car in America which did not boost sales as Taurus sales dropped 13% so far this year. VW had an ad of the Jetta in a crash but nothing this original has been tried. For Ford it helps draw the attention of car buyers who have defected to foreign makes.
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How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
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Ford Displays a Wreck to Score Safety Points
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Ford is showing originality and focussing on safety and innovation as one of its advertising themes in a "Ford, Drive One" campaign which will be done with dealers and after listening to dealers.
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New York Times 03/18/2008
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Ford shows originality in the display of a crashed Taurus at the March 2008 New York Auto Show, the display designed to show car buyers how the safety features protect occupants and make them look at Ford cars.
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Ford Displays a Wreck to Score Safety Points
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