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Sky's the limit, says Ford's down-to-earth chief

Detroit Free Press Original article ›

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LyrArc Article Gist
How Mulally almost turned down the job. The prevailing defeatist culture at Ford (yellow highlights). The working style which takes the edges off of direct facing up to reality in people dealings across Ford's many areas. The zeroing in on marketing by working at a dealership (hands on style also shows here) and assessing Ford's need for someone new to run this area. Also assessing what Ford needs to lead and run the different areas compared to what he has now- may need to make changes after he gets a clear sense of things at Ford. A building up of good rapport in media which helps build credibility on Wall Street considering how shattered its been in some areas of the media and with the public.

Ford Turnaround efforts 2006-2008- Management, Strategy, New Product

02/13/2006

Serious issues highlighted in McCracken piece May 5, 2006, WSJ -Is Ford Rolling Backward with 'Way Forward'?

Grouped Articles

In tandem (at last)

Economist 03/30/2006

Is Ford Rolling Backward With 'Way Forward'?

Wall Street Journal 05/05/2006

Toyota's Jim Press Discusses the Future

BusinessWeek 05/17/2006

How GM Lost Its Status

BusinessWeek 05/25/2006

Sky's the limit, says Ford's down-to-earth chief

Detroit Free Press 04/01/2007

The New Heat On Ford

BusinessWeek 06/04/2007


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