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Ford's Mulally Talks Mark Fields, Business in China and the New F-150
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In this interview with Joseph White, Ford Motor CEO Mulally talks about some of the main aspects of the new culture at Ford. He says the business review meetings are focussed on talking about problems and how to help others solve the problems. It is about bringing a company wide network focussed on solving problems by helping everybody. To do this listening is critical, and side talk at meetings is not allowed by having the meeting stop and looking at the managers doing side talk. The new culture is now built into the audit process to keep the right behaviours in place. Mulally is confident that Mark Fields will be able to continue the cultural change he has brought about at Ford Motor. Ford's investment in the F-150 aluminium type truck and its large invesment in China, are long term investments that are making good progress. In China the automobile market is still expected to grow at 7-8%, says Mulally, even as GDP growth slows down. The costs on the aluminium truck are expected to come down over time with cost efficiencies, learning curve and volume.
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A chart compiled by J.P. Morgan in 2006 showed credit markets rated a default by Ford in three years as more likely than one for GM 43% to 34%. The same year 2006 when Alan Mulally was hired to change Ford. In 2009 all three Detroit automakers were in critical condition- only Ford avoided bankruptcy, which says that this chart was prescient about the conditions of the U.S. auto industry. The conditions in the auto industry before the government led bailout of GM and Chrysler and the planned bankruptcies.
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