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Trying to appeal to the "millenials" - born between 1979-1985. Only 7% of "millenials" consider Ford when buying a small car.
Grouped Articles
Ford Clips Toyota's Wings in California
Wall Street Journal 07.17.2013
GM, Ford Gird for Small-Car Showdown as Consumers Shun SUVs
Wall Street Journal 12.08.2009
Ford's global future rides on next generation Focus. Compact Sedan platform ams at lowest cost.
Detroit News 01.11.2010
Ford Puts Focus on Fuel Efficiency
Wall Street Journal 01.11.2010
Ford May Produce Its Own Reality TV Show
New York Times 05.01.2006
Working Relationships Across Generations
New York Times 09.24.2011
Ford Turns to the Midsize Car to Challenge Japan
New York Times 01.09.2012
Ford's EcoBoost Engine Excites Marketer
New York Times 01.06.2008
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