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Detroit Is Facing a Scary New Normality

Wall Street Journal Original article ›

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IHS Global Insight estimates that output in the US for the auto industry for 2009 will be 9.5 million vehicles, with capacity of 16.9 milllion vehicles this amounts to 56% capacity utilization number which is very low. Center for Automotive Research estimates that the sales began moving ahead of trend in 1996 and really accelerated after 1998. The easy financing fueled the boom. Now the 16-17 million sales years that were considered normal are seen as inflated and way above the trend. All this suggests that there is a lot of restructuring ahead for the auto industry.

The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.

11/10/2006

Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.

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Ford Clips Toyota's Wings in California

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Grouped Articles

U.S. Auto Sales Surge in December

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Ford sales a bright spot

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Auto Sales Fall Back as Clunker Program Ends

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Clunkers Sales point to challenges for Detroit's Big Three

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GM (General Motors) Restructuring in 2009.

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After the first government loan General Motors begins serious restructuring in February 2009 as mandated in the loan terms. The government oversight over the restructuring.

Grouped Articles

GM Shares Sharply Down as Western Europe Drags

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GM to hasten factory closings

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How Detroit Drove Into a Ditch

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It can happen to GM and Chrysler, and a near miss for Ford and Morgan Stanley. Goldman Sachs is only pretending that it did not have a near miss after Lehman's collapse. The same can happen to an architectural firm Yamasaki as corporate real estate market collapses in 2009. The volatility and nervousness in financial markets in 2008 that shut companies out of credit markets and led to the government led auto industry bailout with planned bankruptcy filings.

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Car Sales Are Stuck in Slow Lane

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Car Makers Help Drive Economic Recovery

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