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With Low Prices, Hyundai Builds Market Share

New York Times Original article ›

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Hyundai has gone from being seen as cheap to being an excellent value in this recession like environment. About 30% of buyers consider Hyundai for a purchase- the numbers are from Hyundai research. Globally Hyundai is now fourth after Toyota, GM and VW, and has 8% of the USA market. People are asking is a premium brand worth $5000 or more dollars extra. And Hyundai projects a wise decision by buyers. Even Cadillac buyers are seen shifting to Hyundai. Hyundai sales in August 2009 were 47% above August 2008, and for 2009 Hyundai and Subaru are the only 2 companies expected to increase sales in the USA. An Accent sells for base package at 10,000, luxury car Genesis at $32,000, less than competitors.

Changes in the car market in 2009 after the GM (General Motors) and Chrysler bankruptcy.

01/12/2009

Hyundai, Kia, and VW increase market share. With gains coming from both the American carmakers and the Japanese carmakers. Hyundai offering quality at a lower price and getting name recognition with innovative marketing like the Hyundai Assurance Plan that protects buyers in the event of job loss.

Grouped Articles

Chrysler Posts $172 Million Loss Amid Sluggish Sales

Wall Street Journal 08/09/2010

Chrysler Files to Seek Bankruptcy Protection

New York Times 05/01/2009

Chrysler’s Fall May Help Administration Reshape G.M.

New York Times 05/03/2009

Small Carmakers Benefit From Detroit’s Woes

New York Times 06/22/2009

With Low Prices, Hyundai Builds Market Share

New York Times 09/22/2009

Detroit Risks Falling Back into Temptation

Wall Street Journal 11/25/2009


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