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Detroit Risks Falling Back into Temptation

Wall Street Journal Original article ›

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Detroit carmakers Chrysler and GM are falling back on incentives to grow sales for 2010 models. Chrysler is offering rebates upto $4000 and 0% financing. But it is a sign of how low the capacity utilization is in the industry. North American auto capacity utilization will average about 50% in 2009 according to JD Power & Associates.

The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.

11/10/2006

Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.

Grouped Articles

Fiat, in Deal With Union, Will Buy Rest of Chrysler

New York Times 01/01/2014

Worker Reaction to Chrysler bankruptcy

Detroit Free Press 05/04/2009

Bankruptcy reality sets in for Chrysler, workers

Detroit Free Press 05/04/2009

Chrysler reborn under alliance with Fiat

Detroit Free Press 05/04/2009

Impact:: Bankruptcy Announcement

Detroit Free Press 05/04/2009

Chrysler tried in vain to sell parts to Chinese, form partnerships

Detroit News 05/04/2009

Warning signs for Chrysler in 2010.

01/18/2008

Can Chrysler survive 2010 and 2011?

Grouped Articles

Chrysler Posts $172 Million Loss Amid Sluggish Sales

Wall Street Journal 08/09/2010

Chrysler Partners Have Many Goals

New York Times 05/01/2009

Can Fiat Cars Save Chrysler?

BusinessWeek 10/28/2009

U.S. Car Sales Were Flat in October

Wall Street Journal 11/04/2009

Jeep Will Star Abroad In Chrysler Revamp

Wall Street Journal 11/04/2009

Wooing buyers is top priority for Chrysler

Detroit News 11/25/2009


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