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Confession: The Regal's a Pretty Great Car

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The Buick Regal is turning out to be just the car for going after younger buyers, and going after Gen Y buyers, buyers who have appeared so elusive for GM. It handles like European cars in its ride, and this reviewer compares it to a Peugeot. It was almost an accident in the way it was developed. It started as the development of a global, midsize front-drive platform at GM's Opel division in Russelsheim, Germany in 2004. At the time it was to be the next generation Saturn Aura for the US, but with Saturn closed down, it was renamed Buick. In Germany its called Opel Insignia. In China where Buick sales are growing rapidly, this car is called a Buick. This car is getting great reviews and is a part of the new rebirth of GM.

Buick models in 2012-2015

05/29/2010

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Detroit Vehicles Outperform Imports in Quality Study

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Confession: The Regal's a Pretty Great Car

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GM's luxury car products

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GM to Build Cadillac Plant in China

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Confession: The Regal's a Pretty Great Car

Wall Street Journal 05/29/2010

Buick: Life After Retirees

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The near-luxury car or near-premium car buyer in the U.S. being targeted by Honda, Buick and European carmakers

05/29/2010

Grouped Articles

Detroit Vehicles Outperform Imports in Quality Study

Wall Street Journal 05/13/2013

Confession: The Regal's a Pretty Great Car

Wall Street Journal 05/29/2010

Buick: Life After Retirees

BusinessWeek 09/30/2010

Hot Turbo Time Machine: Buick Races Back to ’70s

New York Times 03/02/2012

Buick Sheds Its Old Fogy Image and Lifts G.M.

New York Times 07/11/2014

The 'Near Luxury' Car Buyer, Myth or Reality?

Wall Street Journal 04/24/2012

GM's (General Motors) shift to European styling and performance- the Buick Regal 2010-2015

01/12/2009

The Buick Regal's origins at GM's Opel plant in Germany.

Grouped Articles

Confession: The Regal's a Pretty Great Car

Wall Street Journal 05/29/2010

Buick: Life After Retirees

BusinessWeek 09/30/2010

Hot Turbo Time Machine: Buick Races Back to ’70s

New York Times 03/02/2012

New Cars Arrive, Courting Few Buyers

New York Times 01/12/2009

Buick Sheds Its Old Fogy Image and Lifts G.M.

New York Times 07/11/2014


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