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Detroit's Welcome Sticker Shock
Keywords:
Tags: United States, Automobiles,
The average U.S. light vehicle price was $30,303 in April 2012, up $1219 from the prior year. Incentives were also lower, down $146 to average of $2,446, according to TrueCar.com. This is happening even though cars account for a greater portion of sales of light vehicles. Used cars and trucks prices increased by 3.2% in March over the prior year, according to the Labor department data. Pent up demand is part of the reason. Another reason is the discipline exercized by auto manufacturers, especially the Big Three, in not letting supply exceed demand and therefore not having to offer higher incentives to get rid of inventory. These practices of oversupplying the market hurt the Detroit automakers in the period before bankruptcy, especially GM. Increases in used car prices and higher prices of new cars create a virtuous cycle for automakers to support higher margins. With the high retirement and healthcare costs reduced through bankruptcy and new agreements with the UAW, the Detroit automakers are now better positioned in the market to sustain margins by limiting production to demand.
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G.M. Expects Cost Cuts to Continue for Years
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Chrysler strategy- 2010-2015
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Grouped Articles
Chrysler Posts $172 Million Loss Amid Sluggish Sales
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Truck Sales Help Profit Rise 32% at Chrysler
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Marchionne Says Mileage Targets Are Within Reach
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Chrysler's September Sales Rose 27%
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GM, Ford and Chrysler efforts to improve profit margins in 2011-2013
02/16/2012
Detroit automakers profit margins lag behind Hyundai and VW which have 9% margins. The lower margins leaves Detroit automakers more exposed to risks from swings in the market. Detroit automakers are showing improved discipline in reducing inventory overhang and keeping supply in closee relation to demand. Still Ford's small car inventory is much higher than normal and Ford needs to reduce production to balance supply and demand at its higher prices.
Linked Articles
Detroit's Welcome Sticker Shock
Wall Street Journal 05/04/2012
GM Cuts Benefits for Salaried Staff
Wall Street Journal 02/16/2012
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