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GM, Ford, Flourish Out of the Limelight
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Ford Motor Company profit increased in 2015. Ford made $1.9 billion net profit in the 2nd quarter 2015, a 44% increase over the prior year quarter. Revenue declined to $37.3 billion, as margins reach the projected 8-9% range for 2015. Full year operating profits are estimated by Ford between $8.5 and $9.5 billion. Prices on the F-150 truck were up $3600 over the prior year, reaching $44,000. Ford sold more larger vehicles and pickups than sedans. A favorable sales environment is helping sales of more profitable larger vehicles- low interest rates, low gas prices and higher fuel economy on newer F-150 vehicles, including an aluminium body on the new F-150 truck. Recent China sales also show increased demand for the larger vehicles and SUV's, with Ford China market share increasing to 4.5% for 2014. In the U.S. Ford and GM are losing market share, with a focus on profitability. In China sales are growing at a slower pace with the economic slowdown, with 2015 sales growth estimated at less than 1%. Worldwide sales for VW and GM increased to 5.04 million and 4.9 million for the first 6 months of 2015, on the basis of larger market share in China. Toyota worldwide sales declined slightly to 5.02 million. Future prospects may not be as good, as the market in China could become very competitive with too much capacity. The price competition in smaller cars could reach the larger vehicles at some point with the slowdown reducing profits from China.
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Hinrichs previously headed manufacturing and the expansion in China. He is president of the Ford Americas group in 2014.
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Ford Announces Fuel Economy Numbers for the 2015 F-150
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Ford Is Hoping to Give the Once-Great Explorer a Second Life
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Ford Plans to Boost Production in China
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Ford Motor's shift to aluminium in the redesign of the F-150 pickup
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The shift to aluminium in the 2014 F-150 cuts 700 pounds and increases fuel efficiency enabling Ford to use V-6 engines.
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Ford's Aluminum F-150 Marks New Era
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Ford Remakes F-150, the Nation’s No. 1 Vehicle
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Can Ford Boss Avoid Production Hiccups?
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Car-Show Dilemma: Future Isn't Now
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GM Secures Aluminum for Trucks
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First Aluminum-Body Ford F-Series Pickup Trucks Come Off Assembly Line
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GM, Ford, Flourish Out of the Limelight
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Wall Street Journal 07/29/2015
Revitalized Detroit Makes Bold Bets on New Models
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Ford Motor's higher profits from larger vehicles in the U.S. and China in 2015- the redesigned F-150 pickup, SUV's, with higher fuel efficiency, lower gas prices and lower interest rates
07/29/2015
Linked Articles
GM, Ford, Flourish Out of the Limelight
Wall Street Journal 07/29/2015
Wall Street Journal 07/29/2015
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