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Yahoo’s got millions of users, but it’s still in decline. What went wrong? - The Washington Post
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Yahoo CEO Marissa Mayer launched a series of acquisitions after becoming CEO in 2012. Tumblr was acquired for $1 billion. Yahoo has disclosed in a regulatory filing that it plans to write down the entire value of that acquisition. A number of other acquisitions have also failed to deliver value as Yahoo struggles in ad revenues- mobile ad revenues for Yahoo in the 1st quarter of 2016 were $250 million compared to $4.5 billion or 17 times that for Facebook. Yahoo has 200 million visitors each month, but its display ads are not strong on mobile and its mobile apps have not done well with users. As advertising shifted to mobile Yahoo stumbled badly. The failed acquisitions investment could have been better utilized in retaining talented mobile engineers, but Yahoo's CEO resorted to cost cutting when the strategy of looking at consumer trends for news content through digital magazine investments failed. As a result Yahoo suffered from slumping morale and a brain drain.
Layoffs, exit of managers, and declining morale at Yahoo in 2014-2016
01/10/2016
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Yahoo’s Brain Drain Shows a Loss of Faith Inside the Company
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Yahoo Adds Two Directors, Girding for Fight With Starboard
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Battle Begins for Yahoo Investors
Wall Street Journal 03/25/2016
Yahoo’s got millions of users, but it’s still in decline. What went wrong? - The Washington Post
Washington Post 04/20/2016
Verizon to Bid $3 Billion for Yahoo’s Web Assets
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Yahoo performance
05/27/2010
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Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Elephant in the Room to Weigh on Growth for Oracle, Teradata
Wall Street Journal 08/18/2013
For Yahoo, a Chase to the Bottom
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Yahoo under CEO Marissa Mayer
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Yahoo's acquisition of Tumblr microblogging site
05/19/2013
Estimates of revenue from advertising by a former Google executive for Tumblr is about $108 million a year. A problem facing Tumblr is the racially insensitive and pornographic type of content which is likely to turnoff advertisers. Twitter generated $288 million in net income for 2012 according to eMarketer, and Facebook generated $215 in net income on $1.5 billion ad revenue in the first quarter 2013. YouTube acquired by Google generated $700 million in net income on $4 billion in ad revenues in 2012, according of Morgan Stanley, taking a number of years to build its ad model.
Grouped Articles
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
Wall Street Journal 05/20/2013
Advice for Tumblr From Madison Ave.
Wall Street Journal 05/21/2013
Yahoo Dips a Toe in the Stream
Wall Street Journal 05/20/2013
A proposed Microsoft merger with Yahoo in 2008 and its drawbacks
02/04/2008
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Ballmer Makes Big Bet To Get to 'Next Level'
Wall Street Journal 02/04/2008
Yahoo, Microsoft Extend Search-Deal Negotiations by 30 Days
Wall Street Journal 03/29/2015
Yahoo’s got millions of users, but it’s still in decline. What went wrong? - The Washington Post
Washington Post 04/20/2016
Verizon Completes $4.48 Billion Purchase of Yahoo, Ending an Era
The New York Times 06/13/2017
Yahoo's planned spinoff of its internet businesses in 2016
12/02/2015
Grouped Articles
Yahoo Board to Weigh Sale of Internet Business
Wall Street Journal 12/02/2015
Wall Street Journal 12/03/2015
Alibaba Unlikely to Pursue Yahoo’s Core Business, Yahoo Japan Stake
Wall Street Journal 12/03/2015
Transformation at Yahoo Foiled by Marissa Mayer’s Inability to Bet the Farm
New York Times 12/02/2015
Yahoo Struggles as an Afterthought to Advertisers
New York Times 12/02/2015
Yahoo: Be Careful Playing in Traffic
Wall Street Journal 12/07/2015
Yahoo's declining ad revenues
01/28/2014
Grouped Articles
Wall Street Journal 01/29/2014
With Ad Dollars Elusive, Yahoo’s Revenue Falls
New York Times 01/28/2014
Yahoo Wants You to Linger (on the Ads, Too)
New York Times 06/21/2014
Yahoo Posts a Loss, but Revenue Rises
Wall Street Journal 07/21/2015
Wall Street Journal 10/21/2015
After Disappointing Results, Yahoo Promises More Focused Strategy
New York Times 10/20/2015
The problem of Yahoo's declining ad revenues as it looks for a buyer for the internet site in 2016
12/07/2015
Grouped Articles
Yahoo: Be Careful Playing in Traffic
Wall Street Journal 12/07/2015
Yahoo’s Course Is Less Certain
Wall Street Journal 12/10/2015
Yahoo: This Time It’s Personal
Wall Street Journal 01/07/2016
Starboard Value Calls for Shake-Up at Yahoo and Shift in Strategy
New York Times 01/06/2016
Yahoo’s Brain Drain Shows a Loss of Faith Inside the Company
New York Times 01/10/2016
Yahoo’s got millions of users, but it’s still in decline. What went wrong? - The Washington Post
Washington Post 04/20/2016
Yahoo strategies
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Yahoo's acquisition of reading app Summly and proposal for France Telecom's online video site Dailymotion
03/26/2013
Grouped Articles
Yahoo’s got millions of users, but it’s still in decline. What went wrong? - The Washington Post
Washington Post 04/20/2016
At 17, App Builder Rockets to Riches From Yahoo Deal
Wall Street Journal 03/26/2013
Yahoo's new strategy in 2014 using magazine content such as Yahoo Tech, Yahoo Food to reverse decline in ad revenues
06/21/2014
Yahoo CEO Mayer sees magazine content with original articles and licensed content from other sites as a way to get its 800 million user base to visit the sites daily.
Grouped Articles
Yahoo Wants You to Linger (on the Ads, Too)
New York Times 06/21/2014
Yahoo Posts Loss, Despite Rise in Its Display Ad Business
New York Times 07/21/2015
Wall Street Journal 10/21/2015
Transformation at Yahoo Foiled by Marissa Mayer’s Inability to Bet the Farm
New York Times 12/02/2015
Yahoo Struggles as an Afterthought to Advertisers
New York Times 12/02/2015
Yahoo’s Course Is Less Certain
Wall Street Journal 12/10/2015
Yahoo's acquisition of ad analytics company Flurry in 2014
07/22/2014
Grouped Articles
Yahoo Pays to Play in Mobile Ad Market With Deal for Flurry
Wall Street Journal 07/22/2014
Yahoo’s got millions of users, but it’s still in decline. What went wrong? - The Washington Post
Washington Post 04/20/2016
Yahoo's Board of Directors and changes in 2014-2016- Fund Starboard Value pushes for changes
04/17/2014
Grouped Articles
Yahoo CEO Aims to Bring Back Co-Founder
Wall Street Journal 04/17/2014
Wall Street Journal 12/03/2015
Yahoo Struggles as an Afterthought to Advertisers
New York Times 12/02/2015
Yahoo’s Course Is Less Certain
Wall Street Journal 12/10/2015
Yahoo: This Time It’s Personal
Wall Street Journal 01/07/2016
Starboard Value Calls for Shake-Up at Yahoo and Shift in Strategy
New York Times 01/06/2016
The damage done at Yahoo with failed acquisitions, flawed news strategy investments, followed by costcutting that led to low morale and departure of mobile engineer talent
01/10/2016
A series of bad moves by CEO Marissa Mayer leads to costcutting, layoffs and departure of mobile engineers to rivals Facebook and Google, depriving Yahoo of talent in the mobile business. The internet business is now up for sale with Verizon, Britain's Daily Mail bidding for it, and investor Starboard Value hedge fund pushing for the sale.
Linked Articles
Yahoo’s got millions of users, but it’s still in decline. What went wrong? - The Washington Post
Washington Post 04/20/2016
Yahoo’s Brain Drain Shows a Loss of Faith Inside the Company
New York Times 01/10/2016
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