LyrArc Article Gist
Ballmer is not able to answer the question about how by taking 2 companies that are slow moving you could combine them and get acceleration- except by saying that 2 people working on search would now be one person after integrating the 2 companies, and one person is freed to work on aspects of the emerging social media and work with other publishers. Is Ballmer too optimistic about such an integration of Yahoo and Microsoft when he says that we (both companies) have fantastic talent and fantastic assets, and this would just get Microsoft the breakthrough in search and advertising its looking for. The integration alone would take a lot of management time especially considering the different cultures. The comparitive freedom of the search companies and the more structured hierarchical approach, some would say regimented approach, at Microsoft. Could microsoft culture stifle Yahoo culture or would Microsoft end up changing its culture, which may be less likely considering that Microsoft and Ballmer are the ones integrating Yahoo.