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For Yahoo, a Chase to the Bottom

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Internet content and communications provider Yahoo, is losing ground. Compared to a 4% growth for the Internet overall, Yahoo's increase in unique vistors was 4%, according to comScore in the 4 months of 2010 to April. Total minutes dropped 11%, and page views dropped 13% in same period, compared to double digit increases for the Web. Yahoo CEO, Bartz, lacks a background in journalism and content development. And AOL is pursuing a similiar strategy. Yahoo agreed to acquire Associated Content which aggregates content from bloggers, and it is making trials with local content in Detroit and Cleveland for user engagement. Bartz plans to revamp the email interface. Analysts sense that the repair job will be tough for Bartz as Yahoo's image has suffered.

Yahoo management

05/27/2010

Grouped Articles

Yahoo's Ad Struggles Persist

Wall Street Journal 04/17/2013

Yahoo's Revenue Falls Again

Wall Street Journal 07/16/2013

For Yahoo, a Chase to the Bottom

Wall Street Journal 05/27/2010

Ad Share Slips Again at Yahoo

New York Times 10/15/2013

Hard Choices: Carol Bartz of Yahoo!

BusinessWeek 08/12/2010

Why it may Take More than Former Google Stars to Turn Yahoo Around

New York Times 01/16/2014

Yahoo strategies

05/27/2010

Grouped Articles

Yahoo's Ad Struggles Persist

Wall Street Journal 04/17/2013

Yahoo Deal Shows Power Shift

Wall Street Journal 05/20/2013

Yahoo Drinks Tumblr of Opportunity

Wall Street Journal 05/20/2013

Yahoo to Buy Tumblr for $1.1 Billion

New York Times 05/19/2013

But Wait. Did'nt Yahoo Try a Deal Like This Before

New York Times 05/20/2013

Yahoo's Revenue Falls Again

Wall Street Journal 07/16/2013

Trends in Internet Advertising and how it affects AOL, Yahoo, Facebook and Google

05/27/2010

Grouped Articles

AOL Earnings: Advertising Growth Lifts Profit

Wall Street Journal 05/09/2013

Google Earnings: Profit Up but Search-Ad Prices Drop 6%

Wall Street Journal 07/19/2013

Facebook Is on Road to Redemption

Wall Street Journal 07/25/2013

For Yahoo, a Chase to the Bottom

Wall Street Journal 05/27/2010

Facebook Revamps Ads to Compete With Google

New York Times 01/15/2014

With Ad Dollars Elusive, Yahoo’s Revenue Falls

New York Times 01/28/2014

Internet

12/11/2009

Grouped Articles

Two Internet Policy Groups Strengthen Ties

Wall Street Journal 12/11/2009

For Yahoo, a Chase to the Bottom

Wall Street Journal 05/27/2010

Studies cited by Nicholas Carr show flood of information on Internet and the distraction reduce learning.

05/27/2010

Studies show Internet use can actually reduce learning and make people dumber, encourage shallow thinking. Nicholas Carr has written a book on this subject titled, "The Shallows." Carr has done some serious research on the subject and the book has received favorable reviews.

Grouped Articles

For Yahoo, a Chase to the Bottom

Wall Street Journal 05/27/2010

Does the Internet Make You Dumber?

Wall Street Journal 06/05/2010

So Many Links, So Little Time

Wall Street Journal 06/04/2010

'The Shallows': Is the Net Fostering Stupidity?

BusinessWeek 06/03/2010

Growing Up Digital, Wired for Distraction

New York Times 11/21/2010

The Joy of Quiet

New York Times 12/29/2011


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