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Yahoo CEO Mayer sees magazine content with original articles and licensed content from other sites as a way to get its 800 million user base to visit the sites daily.
Grouped Articles
Yahoo Wants You to Linger (on the Ads, Too)
New York Times 06/21/2014
Yahoo Posts Loss, Despite Rise in Its Display Ad Business
New York Times 07/21/2015
Wall Street Journal 10/21/2015
Transformation at Yahoo Foiled by Marissa Mayer’s Inability to Bet the Farm
New York Times 12/02/2015
Yahoo Struggles as an Afterthought to Advertisers
New York Times 12/02/2015
Yahoo’s Course Is Less Certain
Wall Street Journal 12/10/2015
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 07/16/2013
For Yahoo, a Chase to the Bottom
Wall Street Journal 05/27/2010
New York Times 10/15/2013
Hard Choices: Carol Bartz of Yahoo!
BusinessWeek 08/12/2010
Why it may Take More than Former Google Stars to Turn Yahoo Around
New York Times 01/16/2014
Grouped Articles
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo Boosts Share Buyback Authorization by $5 Billion
Wall Street Journal 11/20/2013
Yahoo Looks Dressed for Excess
Wall Street Journal 12/26/2013
New York Times 01/18/2014
Yahoo’s Got Spin, Not Substance
Wall Street Journal 09/30/2015
Wall Street Journal 10/21/2015
Grouped Articles
Wall Street Journal 01/29/2014
With Ad Dollars Elusive, Yahoo’s Revenue Falls
New York Times 01/28/2014
Yahoo Wants You to Linger (on the Ads, Too)
New York Times 06/21/2014
Yahoo Posts a Loss, but Revenue Rises
Wall Street Journal 07/21/2015
Wall Street Journal 10/21/2015
After Disappointing Results, Yahoo Promises More Focused Strategy
New York Times 10/20/2015
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Elephant in the Room to Weigh on Growth for Oracle, Teradata
Wall Street Journal 08/18/2013
For Yahoo, a Chase to the Bottom
Wall Street Journal 05/27/2010
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