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Yahoo’s Turnaround Woes Mount

Wall Street Journal Original article ›

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Yahoo's new strategy in 2014 using magazine content such as Yahoo Tech, Yahoo Food to reverse decline in ad revenues

06/21/2014

Yahoo CEO Mayer sees magazine content with original articles and licensed content from other sites as a way to get its 800 million user base to visit the sites daily.

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Yahoo Wants You to Linger (on the Ads, Too)

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Yahoo Posts Loss, Despite Rise in Its Display Ad Business

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Yahoo’s Turnaround Woes Mount

Wall Street Journal 10/21/2015

Transformation at Yahoo Foiled by Marissa Mayer’s Inability to Bet the Farm

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Yahoo Struggles as an Afterthought to Advertisers

New York Times 12/02/2015

Yahoo’s Course Is Less Certain

Wall Street Journal 12/10/2015

Yahoo under CEO Marissa Mayer

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Yahoo's Ad Struggles Persist

Wall Street Journal 04/17/2013

Yahoo Deal Shows Power Shift

Wall Street Journal 05/20/2013

Yahoo Drinks Tumblr of Opportunity

Wall Street Journal 05/20/2013

Yahoo to Buy Tumblr for $1.1 Billion

New York Times 05/19/2013

But Wait. Did'nt Yahoo Try a Deal Like This Before

New York Times 05/20/2013

Yahoo's Revenue Falls Again

Wall Street Journal 07/16/2013

Yahoo management

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Grouped Articles

Yahoo's Ad Struggles Persist

Wall Street Journal 04/17/2013

Yahoo's Revenue Falls Again

Wall Street Journal 07/16/2013

For Yahoo, a Chase to the Bottom

Wall Street Journal 05/27/2010

Ad Share Slips Again at Yahoo

New York Times 10/15/2013

Hard Choices: Carol Bartz of Yahoo!

BusinessWeek 08/12/2010

Why it may Take More than Former Google Stars to Turn Yahoo Around

New York Times 01/16/2014

Yahoo share buybacks and share price 2012-2014

05/20/2013

Grouped Articles

Yahoo Drinks Tumblr of Opportunity

Wall Street Journal 05/20/2013

Yahoo Boosts Share Buyback Authorization by $5 Billion

Wall Street Journal 11/20/2013

Yahoo Looks Dressed for Excess

Wall Street Journal 12/26/2013

Yahoo’s Asian Lifeline

New York Times 01/18/2014

Yahoo’s Got Spin, Not Substance

Wall Street Journal 09/30/2015

Yahoo’s Turnaround Woes Mount

Wall Street Journal 10/21/2015


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