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Transformation at Yahoo Foiled by Marissa Mayer’s Inability to Bet the Farm
Keywords:
Manjoo says Mayer's failure at Yahoo comes from making small moves but not acting as a transformational CEO by changing Yahoo's business. He says three years later apart from small acquisitions such as Tumblr Yahoo's business was the same as before. By Nov. 2015 the Board and investors appeared to be saying that Mayer had run out of time to make the changes needed to preserve Yahoo's U.S. internet business.
Yahoo under CEO Marissa Mayer
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Yahoo's acquisition of Tumblr microblogging site
05/19/2013
Estimates of revenue from advertising by a former Google executive for Tumblr is about $108 million a year. A problem facing Tumblr is the racially insensitive and pornographic type of content which is likely to turnoff advertisers. Twitter generated $288 million in net income for 2012 according to eMarketer, and Facebook generated $215 in net income on $1.5 billion ad revenue in the first quarter 2013. YouTube acquired by Google generated $700 million in net income on $4 billion in ad revenues in 2012, according of Morgan Stanley, taking a number of years to build its ad model.
Grouped Articles
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
Wall Street Journal 05/20/2013
Advice for Tumblr From Madison Ave.
Wall Street Journal 05/21/2013
Yahoo Dips a Toe in the Stream
Wall Street Journal 05/20/2013
Yahoo management
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 07/16/2013
For Yahoo, a Chase to the Bottom
Wall Street Journal 05/27/2010
New York Times 10/15/2013
Hard Choices: Carol Bartz of Yahoo!
BusinessWeek 08/12/2010
Why it may Take More than Former Google Stars to Turn Yahoo Around
New York Times 01/16/2014
Yahoo's planned spinoff of its internet businesses in 2016
12/02/2015
Grouped Articles
Yahoo Board to Weigh Sale of Internet Business
Wall Street Journal 12/02/2015
Wall Street Journal 12/03/2015
Alibaba Unlikely to Pursue Yahoo’s Core Business, Yahoo Japan Stake
Wall Street Journal 12/03/2015
Transformation at Yahoo Foiled by Marissa Mayer’s Inability to Bet the Farm
New York Times 12/02/2015
Yahoo Struggles as an Afterthought to Advertisers
New York Times 12/02/2015
Yahoo: Be Careful Playing in Traffic
Wall Street Journal 12/07/2015
Yahoo's new strategy in 2014 using magazine content such as Yahoo Tech, Yahoo Food to reverse decline in ad revenues
06/21/2014
Yahoo CEO Mayer sees magazine content with original articles and licensed content from other sites as a way to get its 800 million user base to visit the sites daily.
Grouped Articles
Yahoo Wants You to Linger (on the Ads, Too)
New York Times 06/21/2014
Yahoo Posts Loss, Despite Rise in Its Display Ad Business
New York Times 07/21/2015
Wall Street Journal 10/21/2015
Transformation at Yahoo Foiled by Marissa Mayer’s Inability to Bet the Farm
New York Times 12/02/2015
Yahoo Struggles as an Afterthought to Advertisers
New York Times 12/02/2015
Yahoo’s Course Is Less Certain
Wall Street Journal 12/10/2015
Yahoo strategies
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Yahoo performance
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Elephant in the Room to Weigh on Growth for Oracle, Teradata
Wall Street Journal 08/18/2013
For Yahoo, a Chase to the Bottom
Wall Street Journal 05/27/2010
Trends in Internet Advertising and how it affects AOL, Yahoo, Facebook and Google
05/27/2010
Grouped Articles
AOL Earnings: Advertising Growth Lifts Profit
Wall Street Journal 05/09/2013
Google Earnings: Profit Up but Search-Ad Prices Drop 6%
Wall Street Journal 07/19/2013
Facebook Is on Road to Redemption
Wall Street Journal 07/25/2013
For Yahoo, a Chase to the Bottom
Wall Street Journal 05/27/2010
Facebook Revamps Ads to Compete With Google
New York Times 01/15/2014
With Ad Dollars Elusive, Yahoo’s Revenue Falls
New York Times 01/28/2014
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