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Yahoo Deal Shows Power Shift
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Tumblr is a microblogging site with about 100 million users but very small revenue of about $13 million. Yahoo is acquiring Tumblr in a $1.1 billion all cash deal. Tumblr was started by David Karp in 2007, has 175 employees, and is based in New York. Tumblr made it easy for users to create blogs and post comments, photos and videos, and Tumblr users can follow other user's updates in the manner of Facebook users following their friends in social media. It has 108 million blogs and 117 million users worldwide, according to comScore Inc.
Yahoo strategies
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Yahoo performance
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Elephant in the Room to Weigh on Growth for Oracle, Teradata
Wall Street Journal 08/18/2013
For Yahoo, a Chase to the Bottom
Wall Street Journal 05/27/2010
Yahoo's acquisition of Tumblr microblogging site
05/19/2013
Estimates of revenue from advertising by a former Google executive for Tumblr is about $108 million a year. A problem facing Tumblr is the racially insensitive and pornographic type of content which is likely to turnoff advertisers. Twitter generated $288 million in net income for 2012 according to eMarketer, and Facebook generated $215 in net income on $1.5 billion ad revenue in the first quarter 2013. YouTube acquired by Google generated $700 million in net income on $4 billion in ad revenues in 2012, according of Morgan Stanley, taking a number of years to build its ad model.
Grouped Articles
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
Wall Street Journal 05/20/2013
Advice for Tumblr From Madison Ave.
Wall Street Journal 05/21/2013
Yahoo Dips a Toe in the Stream
Wall Street Journal 05/20/2013
Yahoo under CEO Marissa Mayer
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
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