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Yahoo Wants You to Linger (on the Ads, Too)
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Vindu Goel provides an exceptional indepth account of the efforts inside Yahoo to reverse ad revenue decline using magazine content of Yahoo Food,Yahoo Tech and other magazines. These efforts are part of a new strategy of CEO Mayer to get Yahoo's user base of 800 million users to visit the site daily.
Yahoo's new strategy in 2014 using magazine content such as Yahoo Tech, Yahoo Food to reverse decline in ad revenues
06/21/2014
Yahoo CEO Mayer sees magazine content with original articles and licensed content from other sites as a way to get its 800 million user base to visit the sites daily.
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Yahoo Wants You to Linger (on the Ads, Too)
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Yahoo's declining ad revenues
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New York Times 06/21/2014
Yahoo Posts a Loss, but Revenue Rises
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CNBC's partnership with Yahoo Finance
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Yahoo Wants You to Linger (on the Ads, Too)
New York Times 06/21/2014
CNBC and Yahoo Finance Expand Partnership to Online Video
New York Times 06/13/2012
Comcast Appoints Overseer for Combined News Units
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Study Finds That Papers Lead in Providing New Information
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Comcast Buys Rest of NBCUniversal
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Trends in Internet Advertising and how it affects AOL, Yahoo, Facebook and Google
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AOL Earnings: Advertising Growth Lifts Profit
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Facebook Revamps Ads to Compete With Google
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With Ad Dollars Elusive, Yahoo’s Revenue Falls
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Yahoo strategies
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Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
Yahoo under CEO Marissa Mayer
05/27/2010
Grouped Articles
Wall Street Journal 04/17/2013
Wall Street Journal 05/20/2013
Yahoo Drinks Tumblr of Opportunity
Wall Street Journal 05/20/2013
Yahoo to Buy Tumblr for $1.1 Billion
New York Times 05/19/2013
But Wait. Did'nt Yahoo Try a Deal Like This Before
New York Times 05/20/2013
Wall Street Journal 07/16/2013
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