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But Wait. Did'nt Yahoo Try a Deal Like This Before

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Yahoo's acquisition of Tumblr microblogging site

05/19/2013

Estimates of revenue from advertising by a former Google executive for Tumblr is about $108 million a year. A problem facing Tumblr is the racially insensitive and pornographic type of content which is likely to turnoff advertisers. Twitter generated $288 million in net income for 2012 according to eMarketer, and Facebook generated $215 in net income on $1.5 billion ad revenue in the first quarter 2013. YouTube acquired by Google generated $700 million in net income on $4 billion in ad revenues in 2012, according of Morgan Stanley, taking a number of years to build its ad model.

Grouped Articles

Yahoo Deal Shows Power Shift

Wall Street Journal 05/20/2013

Yahoo Drinks Tumblr of Opportunity

Wall Street Journal 05/20/2013

Yahoo to Buy Tumblr for $1.1 Billion

New York Times 05/19/2013

Hazards of the Buzzy Startup

Wall Street Journal 05/20/2013

Advice for Tumblr From Madison Ave.

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Yahoo Dips a Toe in the Stream

Wall Street Journal 05/20/2013

Yahoo under CEO Marissa Mayer

05/27/2010

Grouped Articles

Yahoo's Ad Struggles Persist

Wall Street Journal 04/17/2013

Yahoo Deal Shows Power Shift

Wall Street Journal 05/20/2013

Yahoo Drinks Tumblr of Opportunity

Wall Street Journal 05/20/2013

Yahoo to Buy Tumblr for $1.1 Billion

New York Times 05/19/2013

But Wait. Did'nt Yahoo Try a Deal Like This Before

New York Times 05/20/2013

Yahoo's Revenue Falls Again

Wall Street Journal 07/16/2013


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