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Yahoo CEO Aims to Bring Back Co-Founder

Wall Street Journal Original article ›

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Jerry Yang- co-founder of Yahoo

05/27/2010

The resignation of Jerry Yang on Jan. 17, 2012, marked the end of a role that spanned two decades. Yahoo set up Yahoo during the early days of the Internet in 1995 as a basic search tool to navigate the web. Yahoo was replaced as the main search engine by newcomer Google which used an algorithm based approach. Efforts to set a recovery at Yahoo in motion failed when CEO Carol Bartz resigned, followed by the exit of Yang. Like America on Line (AOL) which provided the basic internet connection service in the early days of the web only to be replaced by phone and cable companies with new broadband service in the next decade, Yahoo has never recovered.

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