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Health Battle Over Soda Flares in Mexico

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Chile, Mexico and the U.S. rank high in the diabetes rate for top soda consuming countries. In the U.S. the diabetes rate is at 7.7% of the population, in Chile 9.6% and Mexico 9%. Soda consumption per capita was at 165 litres in the U.S., 146 litres in Mexico and 134 litres in Chile, and 145 litres in Argentina where the diabetes rate is at 3.9%, for 2012. A new public service ad in Mexico City subway stations says it all, showing an ad with a soda bottle and the words- "Would you take 12 teaspoonfuls of sugar? Soda is sweet, diabetes isn't." The new Pacto de Mexico agreed to by all major political parties includes the soaring diabetes rate in Mexico as a problem to be tackled, including lunches at public schools and the consumption of coke and sodas by children. A particular acute problem in Mexico is the lack of clean drinking water in many areas and the dependence on coke and sodas for liquids. But bottled water could be used in its place if available at lower prices. One proposal is for a soda tax which could generate $2 billion and be used for setting up clean drinking water fountains in schools and other places. Elected officals in Mexico are firm about the need for action, as Mexico recently became the first country over 100 million inhabitants with the highest obesity rates at 7 adults out of 10 over the age of 20 obese or overweight, and the consequently high diabetes rate. Diabetes is the No. 2 killer in Mexico, and a serious health danger. Coca Cola gets its second highest revenues from Mexico after Europe, and the situation has evolved after years of heavy coke advertising to the point where Coca Cola is taken at every meal by some Mexican families, and is a sign of prestige. The company's response is to fight the public service ads with ads showing people burning off 149 calories by walking. The country now faces a long and uphill fight. Russia is one of the countries which is also conducting a similiar fight against soda drinks. The Bloomberg Philanthropy is financing efforts against soda drinks in Mexico, as part of its campaign against smoking and sodas as health hazards, and this maybe Bloomberg's bigger contribution to society than his service to New York City. Developing middle income countries such as Mexico, Chile, India, China, Brazil, are the hardest hit by soaring diabetes. And the costs to their health systems in 10-20 years from uncontrolled obesity and diabetes will be enormous. The U.S. is a developed country with similiar high rates of obesity and diabetes, with soaring medical costs, and serious problems that strangely have not received the public awareness and efforts that one should expect.

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WSJ's Juan Montes interviews the important politicians of three major political parties who made the landmark event for Mexico happen on December 2, 2012- the Pacto por Mexico. Politicians from the three major political parties, the PAN, the PRD in the opposition and the PRI in government under president Nieto, show remarkable courage to sidestep old rivalries and differences. For PAN which faced PRI opposition on similar reform efforts, it was about foregetting revenge. For the PRD leader Zambrano who helped create a moderate left party, it was about forging a new beginning and making the initial overtures to the president. President Nieto and economist Videgaray deserve credit for grasping the significance of the PRD's proposal for the pact and working hard to make it a reality. Mexico now has the opportunity to become the most dynamic economy in the Americas after the U.S. From the pain of 15 years of stalled politics betwen the left, centre and right parties emerged a new consensus for the way forward. An exceptional piece of reporting by Montes on a landmark event for the Americas at a time when more children of Hispanic origin are born in the U.S. than of any other ethnic group- building a Mexico of opportunity and access and bridging a large part of the opportunity gap with its northern neighbors.

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