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Overheard: Apple’s High Gross Margins

Wall Street Journal Original article ›

Keywords:


Apple's profit margins on the iPad and the iPhone

03/06/2012

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Samsung's declining profitability in 2013-2015

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Samsung's margins get squeezed by competition from Chinese smartphone makers at the lower end of the market, and competition from Apple, Sony and other makers at the premium end as prices decline and demand decelerates. Share prices decline 20% in 2013 and another 5% by Jan 2014. This shows Samsung still depends on the volaile chip business.

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Samsung is Getting Squeezed

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Smartphones Throw Samsung a Curve

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Apple iPhone Sales, Outlook Come Up Short

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Lenovo-Google Deal Adds to Samsung's Smartphone Worries

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Waiting for Samsung's Murky Smartphone Future

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Slowdown in Apple iPhone and iPad sales in 2015-2016

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Apple: Forget Peak Oil, What About Peak iPhone?

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Apple Says Sales of iPhones Have Slowed

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Apple’s Stalled Revenue Growth Puts Focus on Prices

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Overheard: Apple’s High Gross Margins

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Forget the New iPhone. For Apple, It’s All About the Dollar.

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Apple Petitions to Sell Refurbished iPhones in India

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Apple strategies

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After Apple’s Rise, a Bruising Fall

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Apple Snaps Growth Streak

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Apple in Danger of Losing Its Cool

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Apple Faces Dilemma Over Strategy in China

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Apple's Gilded Approach to Value

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Apple's 'Low End' Strategy Disappoints

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Apple's direct sale of iPhones to users with financing and 24 monthly payments in September 2015, and annual upgrades

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Apple responds to the need to stabilize iPhone sales as newer phones 6s and 6s Plus in 2015 have only small incremental improvements. By directly selling iPhones with 24 monthly payments Apple can offer its own yearly upgrade and get customers to buy new phones every year, stabilizing core sales. It also helps reverse a trend to iPhone users keeping their phones longer- from 18 months in 2010 to 26 months in 2015. During 2015, iPhone sales with the larger displays increased sales by 50% for three quarters of 2015 over the prior year! This kind of sales surge is now beyond Apple, hence the need to shift to other strategies, including getting control of the sale of iPhones from wireless carriers such as Verizon and AT&T.

Grouped Articles

Apple Takes Aim at Wireless Phone Companies

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How Apple Is Escalating the Wireless Wars

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Overheard: Apple’s High Gross Margins

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