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Apple changes the way iPhones are sold in September 2015 by selling iPhones direct with financing for 24 months of payments, letting customers pick the carrier they want

09/10/2015

The cost is about the same as the price of the phone plus Apple care coverage for the iPhone 6s. Users get to choose the carrier and can upgrade to a new phone every year, giving Apple a core buyer base to stabilize sales, as newer iPhones have only small incremental improvements. Since 2010 the average upgrade time is up to about 26 months from 18 months, according to experts, and Apple hopes to reverse this trend to keep selling more iPhones.

Grouped Articles

Apple Takes Aim at Wireless Phone Companies

Wall Street Journal 09.10.2015

How Apple Is Escalating the Wireless Wars

Wall Street Journal 09.11.2015

Overheard: Apple’s High Gross Margins

Wall Street Journal 03.22.2016


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