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Apple’s Stalled Revenue Growth Puts Focus on Prices

Wall Street Journal Original article ›

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The pressures on Apple to reduce prices and margins in 2016 with the slowdown in sales. Apple also has to deal with the impact of a stronger dollar with a large part of sales coming from overseas.

Apple's pricing strategy for iPads and iPhones

02/14/2011

Apple's pricing strategy for the iPad at $499 helps it maintain a grip on this rapidly growing market, making it difficult for competitors. Either competitors such as Amazon price lower to gain market share and have low margins or barely profitable product as with the Kindle at $199, or price relatively higher and gain only modest market share.

Grouped Articles

Apple Faces Dilemma Over Strategy in China

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Apple's Gilded Approach to Value

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Apple's 'Low End' Strategy Disappoints

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Apple's Dual iPhone Strategy in Doubt

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With New Apple iPads, Tablets Move Closer to Passing PCs in Sales

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Google Squeezes Margins on Moto G Phone

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Comparison for cost of components and margins for Apple iPhone 4S and the Nokia Lumia smartphone 900 in 2012

05/31/2012

Grouped Articles

Nokia's Stephen Elop: Next Microsoft CEO?

Wall Street Journal 09/04/2013

Nokia Sells Record Number of Lumia Smartphones

Wall Street Journal 10/30/2013

Google Squeezes Margins on Moto G Phone

Wall Street Journal 12/07/2013

Nokia Bodes Ill for Microsoft

Wall Street Journal 01/26/2014

Apple's Marginal Quarter

Wall Street Journal 01/28/2014

Apple’s Stalled Revenue Growth Puts Focus on Prices

Wall Street Journal 01/28/2016

Apple China performance

03/04/2014

Grouped Articles

Apple Goes on Hiring Binge in Asia to Speed Product Releases

Wall Street Journal 03/04/2014

Apple's Global Roaming Plan

Wall Street Journal 03/05/2014

Apple's Cook Can't Afford to Miss a Beat

Wall Street Journal 05/30/2014

Apple Reports $7.7 Billion Profit on Strong iPhone Sales

New York Times 07/22/2014

Winding Up Apple for Its Next Act

Wall Street Journal 07/23/2014

China Will Have to Wait for New iPhones

Wall Street Journal 09/11/2014

Apple performance 2014-2016

06/03/2014

Grouped Articles

Apple's Soft Launch for New Devices

Wall Street Journal 06/03/2014

Jonathan Ive on Apple's Design Process and Product Philosophy

New York Times 06/16/2014

Apple Takes Its Business Seriously

Wall Street Journal 07/17/2014

Apple, IBM in Deal to Create Apps, Sell Phones

Wall Street Journal 07/17/2014

Apple Reports $7.7 Billion Profit on Strong iPhone Sales

New York Times 07/22/2014

Winding Up Apple for Its Next Act

Wall Street Journal 07/23/2014

Xiaomi's model of selling online comparable models to the iPhone near cost

06/08/2015

Xiaomi has in the four years since its start in 2011 gained 13.7% market share in China, only 1 percentage point below Apple and passing Samsung at 9.7% (for 1st quarter 2015, source: IDC). It does not incur marketing costs by selling online and generating user interest through its fan clubs. Contract manufacturers provide phones of high quality, often using the same parts used in iPhones. Xiaomi focusses on design and software. A 64 gigabyte Mi Note Pro from Xiaomi costs 2999 yuan or $489 in China, compared to Apple 64 gigabyte Apple iPhone 6 at over twice the price at 6088 yuan, and the Samsung Galay S6 at 5288 yuan 76% above the Mi Note Pro. By offering similar quality features at these prices Xiaomi has particularly hurt Samsung sales in China.

Grouped Articles

Xiaomi, China’s New Phone Giant, Takes Aim at World

Wall Street Journal 06/08/2015

Samsung Profits Hurt by Smartphone Price Declines

Wall Street Journal 07/30/2015

Hugo Barra Outlines Xiaomi’s Ambitious Plans

Wall Street Journal 08/05/2015

Apple Stock Reacts After Tim Cook Email Praises China Sales

New York Times 08/24/2015

In China’s Smartphone Battle, Huawei Catches Up to Xiaomi

Wall Street Journal 10/23/2015

Apple iPhone Sales Grow at Slowest Rate Ever

Wall Street Journal 01/27/2016


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