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Apple's pricing strategy for the iPad at $499 helps it maintain a grip on this rapidly growing market, making it difficult for competitors. Either competitors such as Amazon price lower to gain market share and have low margins or barely profitable product as with the Kindle at $199, or price relatively higher and gain only modest market share.
Grouped Articles
Apple Faces Dilemma Over Strategy in China
Wall Street Journal 04/24/2013
Apple's Gilded Approach to Value
Wall Street Journal 09/10/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple's Dual iPhone Strategy in Doubt
Wall Street Journal 10/17/2013
With New Apple iPads, Tablets Move Closer to Passing PCs in Sales
New York Times 10/22/2013
Google Squeezes Margins on Moto G Phone
Wall Street Journal 12/07/2013
Grouped Articles
Nokia's Stephen Elop: Next Microsoft CEO?
Wall Street Journal 09/04/2013
Nokia Sells Record Number of Lumia Smartphones
Wall Street Journal 10/30/2013
Google Squeezes Margins on Moto G Phone
Wall Street Journal 12/07/2013
Wall Street Journal 01/26/2014
Wall Street Journal 01/28/2014
Apple’s Stalled Revenue Growth Puts Focus on Prices
Wall Street Journal 01/28/2016
Grouped Articles
Apple Goes on Hiring Binge in Asia to Speed Product Releases
Wall Street Journal 03/04/2014
Wall Street Journal 03/05/2014
Apple's Cook Can't Afford to Miss a Beat
Wall Street Journal 05/30/2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07/22/2014
Winding Up Apple for Its Next Act
Wall Street Journal 07/23/2014
China Will Have to Wait for New iPhones
Wall Street Journal 09/11/2014
Grouped Articles
Apple's Soft Launch for New Devices
Wall Street Journal 06/03/2014
Jonathan Ive on Apple's Design Process and Product Philosophy
New York Times 06/16/2014
Apple Takes Its Business Seriously
Wall Street Journal 07/17/2014
Apple, IBM in Deal to Create Apps, Sell Phones
Wall Street Journal 07/17/2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07/22/2014
Winding Up Apple for Its Next Act
Wall Street Journal 07/23/2014
Xiaomi has in the four years since its start in 2011 gained 13.7% market share in China, only 1 percentage point below Apple and passing Samsung at 9.7% (for 1st quarter 2015, source: IDC). It does not incur marketing costs by selling online and generating user interest through its fan clubs. Contract manufacturers provide phones of high quality, often using the same parts used in iPhones. Xiaomi focusses on design and software. A 64 gigabyte Mi Note Pro from Xiaomi costs 2999 yuan or $489 in China, compared to Apple 64 gigabyte Apple iPhone 6 at over twice the price at 6088 yuan, and the Samsung Galay S6 at 5288 yuan 76% above the Mi Note Pro. By offering similar quality features at these prices Xiaomi has particularly hurt Samsung sales in China.
Grouped Articles
Xiaomi, China’s New Phone Giant, Takes Aim at World
Wall Street Journal 06/08/2015
Samsung Profits Hurt by Smartphone Price Declines
Wall Street Journal 07/30/2015
Hugo Barra Outlines Xiaomi’s Ambitious Plans
Wall Street Journal 08/05/2015
Apple Stock Reacts After Tim Cook Email Praises China Sales
New York Times 08/24/2015
In China’s Smartphone Battle, Huawei Catches Up to Xiaomi
Wall Street Journal 10/23/2015
Apple iPhone Sales Grow at Slowest Rate Ever
Wall Street Journal 01/27/2016
Grouped Articles
Google Squeezes Margins on Moto G Phone
Wall Street Journal 12/07/2013
Wall Street Journal 01/28/2014
Apple’s iPad price hits a sweet spot between popularity and profits - The Washington Post
Washington Post 03/06/2012
New iPhone: A Sapphire Screen and a Higher Cost
Wall Street Journal 08/15/2014
Apple’s Share of Smartphone Industry’s Profits Soars to 92%
Wall Street Journal 07/13/2015
Apple’s Stalled Revenue Growth Puts Focus on Prices
Wall Street Journal 01/28/2016
Samsung's margins get squeezed by competition from Chinese smartphone makers at the lower end of the market, and competition from Apple, Sony and other makers at the premium end as prices decline and demand decelerates. Share prices decline 20% in 2013 and another 5% by Jan 2014. This shows Samsung still depends on the volaile chip business.
Grouped Articles
Wall Street Journal 01/08/2014
Smartphones Throw Samsung a Curve
Wall Street Journal 01/08/2014
Apple iPhone Sales, Outlook Come Up Short
Wall Street Journal 01/28/2014
Wall Street Journal 01/28/2014
Lenovo-Google Deal Adds to Samsung's Smartphone Worries
Wall Street Journal 01/30/2014
Waiting for Samsung's Murky Smartphone Future
Wall Street Journal 04/09/2014
Grouped Articles
After Appleâs Rise, a Bruising Fall
New York Times 04/18/2013
Wall Street Journal 04/23/2013
Wall Street Journal 04/24/2013
Apple in Danger of Losing Its Cool
Wall Street Journal 04/23/2013
Why Tim Cook Is Like Steve Ballmer
New York Times 04/23/2013
Apple's Rising Star: Craig Federighi
Wall Street Journal 06/12/2013
Grouped Articles
After Appleâs Rise, a Bruising Fall
New York Times 04/18/2013
Wall Street Journal 04/23/2013
Wall Street Journal 04/24/2013
Apple in Danger of Losing Its Cool
Wall Street Journal 04/23/2013
Apple's Smartphone Market Share Falls
Wall Street Journal 04/28/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Grouped Articles
Apple: Forget Peak Oil, What About Peak iPhone?
Wall Street Journal 01/27/2016
Apple Says Sales of iPhones Have Slowed
New York Times 01/26/2016
Apple’s Stalled Revenue Growth Puts Focus on Prices
Wall Street Journal 01/28/2016
Overheard: Apple’s High Gross Margins
Wall Street Journal 03/22/2016
Forget the New iPhone. For Apple, It’s All About the Dollar.
New York Times 03/26/2016
Apple Petitions to Sell Refurbished iPhones in India
Wall Street Journal 05/06/2016
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