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Apple's 'Low End' Strategy Disappoints
Keywords:
Apple's first product launch for the iPhone in Beijing, China
07/08/2010
Apple's iPhone 5 is targeted at a lower price segment of the market. It will cost $99 in the U.S. In China where Apple has about 5% market share compared to 18% for Samsung, Apple still focusses on the high end of the market because the iPhone 5C will cost about 4500 yuan or about $733. Customers in smaller cities in China are looking for phones in the 1000 to 2000 yuan range. China's Lenovo, HTC and Huawei are increasing market share with lower priced smartphones. In China subsidies for the phone kick in later with lower phone bills unlike what happens in the U.S., where the phone costs less when purchased.
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Wall Street Journal 09/11/2013
Apple's Gilded Approach to Value
Wall Street Journal 09/10/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple Won't Go for Broke in China
Wall Street Journal 09/12/2013
Turmoil Roils HTC as Phone Sales Shrivel
Wall Street Journal 11/06/2013
Even With a Big Store in China, Apple Remains an Underdog There
New York Times 07/08/2010
Apple China.
07/08/2010
Apple is going after the Chinese market in earnest in 2010 after a slow start.
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Apple Faces Dilemma Over Strategy in China
Wall Street Journal 04/24/2013
Wall Street Journal 09/11/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple Won't Go for Broke in China
Wall Street Journal 09/12/2013
Apple, China Mobile Sign Deal to Offer iPhone
Wall Street Journal 12/05/2013
China Deal Gives Apple Big Market to Court
New York Times 12/22/2013
Apple's pricing strategy for iPads and iPhones
02/14/2011
Apple's pricing strategy for the iPad at $499 helps it maintain a grip on this rapidly growing market, making it difficult for competitors. Either competitors such as Amazon price lower to gain market share and have low margins or barely profitable product as with the Kindle at $199, or price relatively higher and gain only modest market share.
Grouped Articles
Apple Faces Dilemma Over Strategy in China
Wall Street Journal 04/24/2013
Apple's Gilded Approach to Value
Wall Street Journal 09/10/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple's Dual iPhone Strategy in Doubt
Wall Street Journal 10/17/2013
With New Apple iPads, Tablets Move Closer to Passing PCs in Sales
New York Times 10/22/2013
Google Squeezes Margins on Moto G Phone
Wall Street Journal 12/07/2013
Apple's share price and financial performance
03/06/2012
Grouped Articles
After Appleâs Rise, a Bruising Fall
New York Times 04/18/2013
Wall Street Journal 04/23/2013
Wall Street Journal 04/24/2013
Apple in Danger of Losing Its Cool
Wall Street Journal 04/23/2013
Apple's Smartphone Market Share Falls
Wall Street Journal 04/28/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple strategies
04/14/1998
Grouped Articles
After Appleâs Rise, a Bruising Fall
New York Times 04/18/2013
Wall Street Journal 04/24/2013
Apple in Danger of Losing Its Cool
Wall Street Journal 04/23/2013
Apple Faces Dilemma Over Strategy in China
Wall Street Journal 04/24/2013
Apple's Gilded Approach to Value
Wall Street Journal 09/10/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple's iPhone 5C and 5S for the lowend of the smartphone market
09/10/2013
Grouped Articles
Apple's Gilded Approach to Value
Wall Street Journal 09/10/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple Won't Go for Broke in China
Wall Street Journal 09/12/2013
Apple's Dual iPhone Strategy in Doubt
Wall Street Journal 10/17/2013
Apple iPhone Sales, Outlook Come Up Short
Wall Street Journal 01/28/2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07/22/2014
Apple's move to lower priced iPhones in 2013
02/14/2011
Grouped Articles
Apple's Smartphone Market Share Falls
Wall Street Journal 04/28/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Wall Street Journal 01/09/2013
Less-Pricey iPhone in the Works
Wall Street Journal 02/14/2011
In India, iPhone Lags Far Behind
Wall Street Journal 02/27/2013
Apple performance
04/14/1998
Grouped Articles
After Appleâs Rise, a Bruising Fall
New York Times 04/18/2013
Wall Street Journal 04/23/2013
Wall Street Journal 04/24/2013
Apple in Danger of Losing Its Cool
Wall Street Journal 04/23/2013
Why Tim Cook Is Like Steve Ballmer
New York Times 04/23/2013
Apple's Rising Star: Craig Federighi
Wall Street Journal 06/12/2013
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