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Apple's direct sale of iPhones to users with financing and 24 monthly payments in September 2015, and annual upgrades
09/10/2015
Apple responds to the need to stabilize iPhone sales as newer phones 6s and 6s Plus in 2015 have only small incremental improvements. By directly selling iPhones with 24 monthly payments Apple can offer its own yearly upgrade and get customers to buy new phones every year, stabilizing core sales. It also helps reverse a trend to iPhone users keeping their phones longer- from 18 months in 2010 to 26 months in 2015. During 2015, iPhone sales with the larger displays increased sales by 50% for three quarters of 2015 over the prior year! This kind of sales surge is now beyond Apple, hence the need to shift to other strategies, including getting control of the sale of iPhones from wireless carriers such as Verizon and AT&T.
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Apple Takes Aim at Wireless Phone Companies
Wall Street Journal 09.10.2015
How Apple Is Escalating the Wireless Wars
Wall Street Journal 09.11.2015
Overheard: Apple’s High Gross Margins
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