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How Apple Is Escalating the Wireless Wars
Keywords:
Apple strategies 2014-2017
06/03/2014
Grouped Articles
Apple's Soft Launch for New Devices
Wall Street Journal 06/03/2014
Jonathan Ive on Apple's Design Process and Product Philosophy
New York Times 06/16/2014
Apple Takes Its Business Seriously
Wall Street Journal 07/17/2014
Apple, IBM in Deal to Create Apps, Sell Phones
Wall Street Journal 07/17/2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07/22/2014
New iPhone: A Sapphire Screen and a Higher Cost
Wall Street Journal 08/15/2014
Apple changes the way iPhones are sold in September 2015 by selling iPhones direct with financing for 24 months of payments, letting customers pick the carrier they want
09/10/2015
The cost is about the same as the price of the phone plus Apple care coverage for the iPhone 6s. Users get to choose the carrier and can upgrade to a new phone every year, giving Apple a core buyer base to stabilize sales, as newer iPhones have only small incremental improvements. Since 2010 the average upgrade time is up to about 26 months from 18 months, according to experts, and Apple hopes to reverse this trend to keep selling more iPhones.
Grouped Articles
Apple Takes Aim at Wireless Phone Companies
Wall Street Journal 09/10/2015
How Apple Is Escalating the Wireless Wars
Wall Street Journal 09/11/2015
Overheard: Apple’s High Gross Margins
Wall Street Journal 03/22/2016
Apple's new product launch in 2014-2015
09/09/2014
Grouped Articles
For Apple CEO Tim Cook, iPhone, Smartwatch Launch Is Biggest Test
Wall Street Journal 09/09/2014
Apple Earnings Boosted by iPhone Sales
Wall Street Journal 07/21/2015
How Apple Is Escalating the Wireless Wars
Wall Street Journal 09/11/2015
Apple’s iPhone 7 vs. iPhone 6s: What’s Different?
WSJ 09/08/2016
Apple's direct sale of iPhones to users with financing and 24 monthly payments in September 2015, and annual upgrades
09/10/2015
Apple responds to the need to stabilize iPhone sales as newer phones 6s and 6s Plus in 2015 have only small incremental improvements. By directly selling iPhones with 24 monthly payments Apple can offer its own yearly upgrade and get customers to buy new phones every year, stabilizing core sales. It also helps reverse a trend to iPhone users keeping their phones longer- from 18 months in 2010 to 26 months in 2015. During 2015, iPhone sales with the larger displays increased sales by 50% for three quarters of 2015 over the prior year! This kind of sales surge is now beyond Apple, hence the need to shift to other strategies, including getting control of the sale of iPhones from wireless carriers such as Verizon and AT&T.
Grouped Articles
Apple Takes Aim at Wireless Phone Companies
Wall Street Journal 09/10/2015
How Apple Is Escalating the Wireless Wars
Wall Street Journal 09/11/2015
Overheard: Apple’s High Gross Margins
Wall Street Journal 03/22/2016
Apple performance 2014-2016
06/03/2014
Grouped Articles
Apple's Soft Launch for New Devices
Wall Street Journal 06/03/2014
Jonathan Ive on Apple's Design Process and Product Philosophy
New York Times 06/16/2014
Apple Takes Its Business Seriously
Wall Street Journal 07/17/2014
Apple, IBM in Deal to Create Apps, Sell Phones
Wall Street Journal 07/17/2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07/22/2014
Winding Up Apple for Its Next Act
Wall Street Journal 07/23/2014
Increasing competition onpricing between wireless carriers, Verizon, AT&T, Sprint, an T-Mobile as Apple initiates new pricing to sell direct in 2015
09/11/2015
Grouped Articles
How Apple Is Escalating the Wireless Wars
Wall Street Journal 09/11/2015
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