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Apple's pricing strategy for iPads and iPhones
02/14/2011
Apple's pricing strategy for the iPad at $499 helps it maintain a grip on this rapidly growing market, making it difficult for competitors. Either competitors such as Amazon price lower to gain market share and have low margins or barely profitable product as with the Kindle at $199, or price relatively higher and gain only modest market share.
Grouped Articles
Apple Faces Dilemma Over Strategy in China
Wall Street Journal 04.24.2013
Apple's Gilded Approach to Value
Wall Street Journal 09.10.2013
Apple's 'Low End' Strategy Disappoints
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Apple's Dual iPhone Strategy in Doubt
Wall Street Journal 10.17.2013
With New Apple iPads, Tablets Move Closer to Passing PCs in Sales
New York Times 10.22.2013
Google Squeezes Margins on Moto G Phone
Wall Street Journal 12.07.2013
Wall Street Journal 01.28.2014
Apple’s Share of Smartphone Industry’s Profits Soars to 92%
Wall Street Journal 07.13.2015
Apple Takes Aim at Wireless Phone Companies
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Apple’s Stalled Revenue Growth Puts Focus on Prices
Wall Street Journal 01.28.2016
Overheard: Apple’s High Gross Margins
Wall Street Journal 03.22.2016
Apple’s iPad price hits a sweet spot between popularity and profits - The Washington Post
Washington Post 03.06.2012
As New iPad Debut Nears, Some See Decline of PCs
New York Times 03.05.2012
Apple Updates iPad With Some Refinements
New York Times 03.07.2012
The End of Apple's Roach Motel?
Wall Street Journal 03.07.2012
Firm Estimates New iPad Costs Apple More
Wall Street Journal 03.09.2012
Under the Hood of Apple's Tablet
Wall Street Journal 03.16.2012
Wall Street Journal 04.17.2012
Apple's Still-Tempting Valuation
Wall Street Journal 04.18.2012
Wall Street Journal 04.24.2012
Inside Nokia's Struggle Against Apple's iPhone
Wall Street Journal 05.31.2012
Google Unveils Nexus 7 Tablet for $199
Wall Street Journal 06.27.2012
Microsoft Sets $499 Price for Surface Tablet
Wall Street Journal 10.16.2012
New, Smaller iPad a Test for Apple
Wall Street Journal 10.22.2012
Apple Drops an iPad Mini on Rivals
Wall Street Journal 10.24.2012
Wall Street Journal 01.09.2013
Less-Pricey iPhone in the Works
Wall Street Journal 02.14.2011
The 10th Anniversary iPhone: Is Apple Trying to Do Too Much?
WSJ 06.28.2017
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