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Auto Makers Look Past Baby Boomers
Keywords:
Toyota, GM, VW, BMW and Mercedes are targeting younger buyers. This means bringing more technology and internet devices into even basic models for tech savy younger demographic. It also means bringing prices down to where younger buyers can afford the cars, including luxury models of BMW, Mercedes and Audi VW. New models of BMW and Mercedes at the Detroit Auto Show will lease for under $300 within reach of young professionals.
BMW and Mercedes target younger buyers with models at lower price ranges
09/14/2011
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Japanese Car Makers Lose Their Midsize Edge
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VW's $1 Billion Bet on U.S. Factory Sputters
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VW Audi strategies
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Luxury Auto Makers Fill Lineups With Dizzying Array of Models
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VW Labor Rep Blasts Car Maker's U.S. Strategy
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Weak European Auto Market in 2013 Sapped Volkswagen Earnings
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