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Toyota Bid for Cool May Leave Buyers Cold

Wall Street Journal Original article ›

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The median age of Toyota buyers is 56 years, higher than Honda at 55 years, and VW at 51 years. However Toyota has not lost its reputation for reliability among older buyers. Automotive Lease Guide in its last 3 semiannual surveys shows Toyota's reputation for quality is improving to the point where it may take the top ranking from Honda in 2012. In residual value Toyota is behind only Honda's Acura brand. After reaching a peak market share of 16% in the U.S. market in 2007, Toyota has slipped to 13%. This is changing as Toyota sales are estimated to increase by 7% in November 2011 over the prior year by some analysts, which gives it 15% market share.

Median age of Toyota, Honda and VW buyers

12/01/2011

Grouped Articles

Toyota Bid for Cool May Leave Buyers Cold

Wall Street Journal 12/01/2011

Toyota quality is being questioned in 2009.

11/18/2009

A recall for safety and reliability of a critical part- gas pedals that get stuck on floor mats- after initally denying that any problem exists. Four million pedals to be replaced. Its hard to turn off the car with the Toyota style ignition system. The recall affects the Camry, and other models.

Grouped Articles

Toyota Bid for Cool May Leave Buyers Cold

Wall Street Journal 12/01/2011

Toyota to delegate authority.

Detroit News 03/01/2010

Japanese Autos Lose Ground in Consumer Reports’ Reliability Ratings

New York Times 10/28/2013

Toyota Will Fix or Replace 4 Million Accelerator Pedals

New York Times 11/26/2009

Experts point to throttle not floor mats in Toyota accidents.

Detroit News 11/29/2009

Toyota Gets Stuck in a Pair of Ruts

BusinessWeek 11/18/2009

Toyota rebuilding its image after the safety recalls

01/10/2011

Grouped Articles

In Rapid Turnaround, Toyota Is on Track to Post Record Earnings

New York Times 02/04/2014

At Auto Show, Toyota Looks to Future

New York Times 01/10/2011

Toyota Recalls 245,000 Vehicles In U.S., More Globally

Wall Street Journal 01/26/2011

U.S. Blames Drivers, Not Toyota

Wall Street Journal 02/09/2011

Toyota Bid for Cool May Leave Buyers Cold

Wall Street Journal 12/01/2011

Toyota, Eschewing Sedate Design, Is Ready for Pizazz

New York Times 04/09/2012

Toyota sales 2010-2013

12/21/2010

Grouped Articles

Toyota Bounces Back With Strong Profits

New York Times 05/08/2013

Toyota Scrambles to Catch Up in Brazil

Wall Street Journal 08/26/2013

Toyota Targets Global Sales

Wall Street Journal 12/21/2010

Toyota Revives Dormant Plant

Wall Street Journal 12/27/2010

Toyota's Domestic Plant Problem

Wall Street Journal 02/09/2011

Too Big in Japan, Toyota Struggles

Wall Street Journal 05/12/2011

Toyota, Honda, and Nissan after the 2011 earthquake and tsunami in Japan

04/15/2011

Grouped Articles

Honda Revs Up Outside Japan

Wall Street Journal 12/21/2011

Ford and G.M. Could Gain From Japan Quake

New York Times 04/15/2011

Earthquake Leaves Japan's Car Makers Pallid

Wall Street Journal 04/16/2011

Parts Shortage Forces Toyota to Cut Production

New York Times 04/19/2011

Toyota Says No Full Production Until Year’s End

New York Times 04/22/2011

Toyota Signals a Bleak Year

Wall Street Journal 04/23/2011

Toyota's Quality efforts in the post recall period.

02/09/2011

Grouped Articles

Detroit Vehicles Outperform Imports in Quality Study

Wall Street Journal 05/13/2013

In Rapid Turnaround, Toyota Is on Track to Post Record Earnings

New York Times 02/04/2014

U.S. Blames Drivers, Not Toyota

Wall Street Journal 02/09/2011

Toyota Bid for Cool May Leave Buyers Cold

Wall Street Journal 12/01/2011

Lexus, Porsche Top Quality Survey

Wall Street Journal 02/14/2013

VW's China Unit to Recall Cars After TV Broadcast

Wall Street Journal 03/17/2013


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