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Mercedes Renews Small-Car Push
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Mercedes Benz is pushing sales of its newly designed small cars as part of a strategy to attract younger buyers. A retooled, sleek version of the B Class compact is part of this strategy. The average age of U.S. Mercedes buyers is 53 years, compared to 49 years for Audi and BMW. Smaller cars are also part of the strategy to meet the new fuel economy standards in the U.S. and Europe. Mercedes is investing $1.9 billion in a new Hungarian plant and expanded German capacity to build smaller cars and SUV's. Sales of the smaller size A and B class Mercedes cars increased slightly by 1.4% to 222,400 in 2010. This compares with increase in overall sales volume up by 12% to 1.26 million cars in 2010.
BMW and Mercedes target younger buyers with models at lower price ranges
09/14/2011
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Mercedes Benz targets younger buyers with smaller cars
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The average age of Mercedes Benz buyers is 53 years compared to 49 for BMW and Audi. Mercedes targets younger buyers with the B class compact.
Linked Articles
Benz on a Budget, Angling for Youngsters
New York Times 03/14/2014
Mercedes Renews Small-Car Push
Wall Street Journal 09/14/2011
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