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Toyota's new design strategy in 2012

04/09/2012

A move by CEO Akio Toyoda to give designers more freedom so that Toyota can get a new image with younger buyers. It is viewed as "boring" by younger buyers.

Grouped Articles

In Rapid Turnaround, Toyota Is on Track to Post Record Earnings

New York Times 02.04.2014

Toyota, Eschewing Sedate Design, Is Ready for Pizazz

New York Times 04.09.2012

Battered by Crises, Toyota Declares a Rebirth

New York Times 01.02.2013

Auto Makers Look Past Baby Boomers

Wall Street Journal 01.17.2013


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