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Toyota Director Aims to Speed Up Decision Making
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GM executive Mark Hogan had candid discussions with Akio Toyoda when Hogan began a second five year stint at NUMMI in 1997, and Akio was executive vice president at NUMMI in 1998. NUMMI was a joint venture between Toyota and GM. He now joins the Board of Directors at Toyota, the first outside board member, and only the second foreigner to do so after Jim Press. His role is to help counteract the insular culture at Toyota based in Nagoya, Japan, where most decisions end up coming to Nagoya. This was a problem that led to poor handling of the recall crisis in 2010, when Akio Toyoda brought Hogan in as an advisor to Toyota. He will listen to voices outside Japan and have direct access to Akio Toyoda. Hogan told the media: "I see my role as listening to global voices outside of Japan and then sharing insights that will help Toyota to respond more quickly to changes in society." His role also includes looking at Toyota's Brazilian operations, where Toyota has only 5.2% of the market and lags far behind Fiat, VW, and other competitors. Hogan headed GM's Brazilian operations in the 1990's and says he would kid Akio about Toyota's underperormance in Brazil. In 1994 Hogan left GM to become president of Magna International, a Canadian auto parts maker.
Toyota's Board of Directors, size, insularity and the cultural context
03/08/2011
Plans to change the board to have fewer directors- closer to 12 compared to 27 today- so that discussions can be carried on at the highest level and lead to speedy decisions. A similar change was made at Honda Motor.
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Toyota's new priorities and strategy under Akio Toyoda.
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03/01/2010
Reforms and restructuring after the 2010 recalls. The Toyota panel said there needs to be one executive responsible for the entire U.S. operation. Before the crisis in vehicle safety Toyota had separate engineering, sales and production operations, but no head of the entire U.S. operation. Honda and Nissan have a head of U.S. operations. Another problem the panel sees is the insularity of the Japanese headquarters management. It recommends foreign directors be appointed to the board. Even after the safety crisis and a change in management structure to a smaller board, the lack of foreign directors remains a serious unaddressed problem.
Grouped Articles
The 40-Year Club: America's Longest-Serving Directors
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Wall Street Journal 03/02/2010
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Wall Street Journal 07/23/2013
Inside Toyota, Executives Trade Blame Over Debacle
Wall Street Journal 04/13/2010
Toyota Opts to Diversify Senior Posts
Wall Street Journal 03/05/2015
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