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Toyota, Eschewing Sedate Design, Is Ready for Pizazz
Keywords:
Tags: Current Focus, Automobiles, Japan,
Akio Toyoda's effort to give designers more freedom to come up with exciting cars that appeal to younger buyers. Toyota is viewed by some buyers as having "boring" designs.
Toyota's new design strategy in 2012
04/09/2012
A move by CEO Akio Toyoda to give designers more freedom so that Toyota can get a new image with younger buyers. It is viewed as "boring" by younger buyers.
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Toyota's new priorities and strategy under Akio Toyoda.
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Wall Street Journal 05/08/2013
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For âReinventedâ Toyota Camry, Readiness Is All
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Toyota, Eschewing Sedate Design, Is Ready for Pizazz
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Toyota's and other Japanese marketing innovations
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Toyota Aims Young, Sponsors Fox Spinoff For Cellphone Screens
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Wall Street Journal 05/08/2013
Toyota Scrambles to Catch Up in Brazil
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In Rapid Turnaround, Toyota Is on Track to Post Record Earnings
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Wall Street Journal 11/01/2011
Toyota Bid for Cool May Leave Buyers Cold
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