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The Smaller the Better, Automakers Are Finding
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June sales are coming in at 12.5 million vehicles. And part of this drop is that there is a short supply of hot seeling small cars like th Honda Fit, Ford Focus, Toyota Prius, aand the Honda Civic.Honda's new plant in Indiana will increase its output of Civic by 200,000 per year. Honda sold 53,000 Civics in May 2008. According to JD Power Prius sell within 4 days of reaching the dealer. Ford has a 20 day supply of Focus cars, and it takes a month after putting a deposit on Honda Fit to have it available. While Honda has flexible production lines Ford cannot produce anything but SUV's at its Wayne SUV plant in Michigan so Ford has a lot of changes to make. About 20% of cars are small cars up from 12.5% and moving up quickly as supplies increase with the demand.
Shifts in customer buying habits in the U.S. auto industry that hurt GM, Ford and Chrysler in 2008-2009
04/12/2006
Shifts away from larger vehicles in the American auto industry. A significant shift was underway in the US auto industry by the middle of 2008 towards fuel efficient automobiles as gasoline prices went over $4.00 per gallon, and consumer net worth declined significantly with decline in housing and stock prices causing cuts in spending. The situation in 2008-2009 before the government led bailout and the planned bankruptcies of GM and Chrysler.
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Chrysler’s Fall May Help Administration Reshape G.M.
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Why Gas Feels Cheap—and Why It’s Not, Historically Speaking
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Ford and Chrysler Unveil Their Redesigned Pickups
New York Times 01/14/2008
Collapse in Demand For Large SUVs Leaves Owners in a Bind
Wall Street Journal 06/02/2008
Ford's shift to small car production throughout its manufacturing operation.
08/11/2007
Ford has made the decision to shift to small car production and is following the action plan including rettoling one plant after another.
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It's Not a Car, It's a Ford 'Ka'
Wall Street Journal 11/14/2013
Italian Pride Is Revived in a Tiny Fiat
New York Times 08/11/2007
Ford Introduces One Small Car for a World of Markets
New York Times 02/15/2008
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
Ford Looks to Go Smaller Faster
Wall Street Journal 06/12/2008
Ford Looks to Maintain F-150's Vitality
Wall Street Journal 07/01/2008
The Honda Civic paradox- sales over 600,000 worldwide, and a mere 9000 in Japan in 2009
06/20/2008
Honda plans to discontinue production of the Civic in Japan as buyers are showing more interest in cars like the Honda Fit.
Linked Articles
Honda to End Civic Sales in Japan
Wall Street Journal 11/16/2010
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
Huge shift in car mix in favor of smaller cars as USA buyers finally make the shift and fast.
06/19/2008
Small cars sales move up quickly from 12.5% to 20% of vehicles sold. Market is running at 12.5 million vehicles in May 2008. The small car share will rise much higher as supplies increase, currently small cars sell quickly and are in short supply especially for Hona Fit and Civic cars and the Ford Focus.
Linked Articles
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
GM Puts Off Truck, SUV Redesigns In New Focus
Wall Street Journal 06/19/2008
American driving habits and preferences are finally beginning to change in 2008 as oil prices reach $4.00 to $4.70 per gallon.
06/19/2008
Americans miles driven reached 3 trillion miles by 2007 and now are headed downward for the first time in 10 years. its affecting car prteferences in favor of smaller cars and changing driver habits.
Linked Articles
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
Driving Less, Americans Finally React to Sting of Gas Prices, a Study Says
New York Times 06/19/2008
Sales of the Honda Civic, Toyota Prius,Ford Focus and the Honda Fit , all smaller cars are doing well
06/20/2008
Even so Toyota will not go ahead with making the Prius at the new plant in Blue Springs, Mississippi, is a sign of the severity of the economic downturn that is shaping up for 2009 and 2010.
Linked Articles
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
Detroit News 12/16/2008
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