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Shifts away from larger vehicles in the American auto industry. A significant shift was underway in the US auto industry by the middle of 2008 towards fuel efficient automobiles as gasoline prices went over $4.00 per gallon, and consumer net worth declined significantly with decline in housing and stock prices causing cuts in spending. The situation in 2008-2009 before the government led bailout and the planned bankruptcies of GM and Chrysler.
Grouped Articles
Ford Clips Toyota's Wings in California
Wall Street Journal 07/17/2013
Ford Remakes F-150, the Nation’s No. 1 Vehicle
New York Times 01/13/2014
Chrysler’s Fall May Help Administration Reshape G.M.
New York Times 05/03/2009
Why Gas Feels Cheap—and Why It’s Not, Historically Speaking
Wall Street Journal 01/04/2015
Ford and Chrysler Unveil Their Redesigned Pickups
New York Times 01/14/2008
Collapse in Demand For Large SUVs Leaves Owners in a Bind
Wall Street Journal 06/02/2008
Ford has made the decision to shift to small car production and is following the action plan including rettoling one plant after another.
Grouped Articles
It's Not a Car, It's a Ford 'Ka'
Wall Street Journal 11/14/2013
Italian Pride Is Revived in a Tiny Fiat
New York Times 08/11/2007
Ford Introduces One Small Car for a World of Markets
New York Times 02/15/2008
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
Ford Looks to Go Smaller Faster
Wall Street Journal 06/12/2008
Ford Looks to Maintain F-150's Vitality
Wall Street Journal 07/01/2008
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