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GM Puts Off Truck, SUV Redesigns In New Focus
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GM is conducting a wholesale review of its product lineup and its brands as the severity and sharp decline in sales of SUV's and pickup trucks has caught many automakers including Toyota by surprise. Prices of used pickup trucks and SUV's have declined by 25% in a matter of a few months with the sharpest decline in May and early June according to CarMax a used car retailer. See the link to this in WSJ, June 19, 2008. For GM this amounts to a redirection of critical resources that would be wasted under the earlier plan which involved a new generation of trucks and SUV's to hit the market in 2012. Now these resources need to be redirected to where the market is in smaller fuel efficient designs. GM is seeing its stock price and critical resources of cash and investment in desirable new product impacted by this lack of perception and action on the direction and speed with which the market is moving. is moving
Shifts in customer buying habits in the U.S. auto industry that hurt GM, Ford and Chrysler in 2008-2009
04/12/2006
Shifts away from larger vehicles in the American auto industry. A significant shift was underway in the US auto industry by the middle of 2008 towards fuel efficient automobiles as gasoline prices went over $4.00 per gallon, and consumer net worth declined significantly with decline in housing and stock prices causing cuts in spending. The situation in 2008-2009 before the government led bailout and the planned bankruptcies of GM and Chrysler.
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Huge shift in car mix in favor of smaller cars as USA buyers finally make the shift and fast.
06/19/2008
Small cars sales move up quickly from 12.5% to 20% of vehicles sold. Market is running at 12.5 million vehicles in May 2008. The small car share will rise much higher as supplies increase, currently small cars sell quickly and are in short supply especially for Hona Fit and Civic cars and the Ford Focus.
Linked Articles
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
GM Puts Off Truck, SUV Redesigns In New Focus
Wall Street Journal 06/19/2008
CarMax used SUV and truck prices for early months of 2008 show stunning declines prompting GM rethinking its entire product lineup.
06/19/2008
CarMax, a used car retailer says price declines for SUV's and pickup trucks were severe in early months of 2008 with a 25% decline. The declines were sharpest in May and early June suggesting that things could get very bad for carmakers which don't make an abrupt and dramatic shift away from these types of vehicles.
Linked Articles
GM Puts Off Truck, SUV Redesigns In New Focus
Wall Street Journal 06/19/2008
Grim CarMax News Hits Auto Makers
Wall Street Journal 06/19/2008
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