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Ford Looks to Maintain F-150's Vitality
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Ford does not have a good idea why customers buy the F-150 truck even though its a big seller for years. Automakers believe personal -use buyers of the F-150 truck are one fourth to one third of the truck market. Its surprising that Ford does not have a detailed idea of who buys its truck and why for every 25,000 customers breaking it down into smalll segments so it can see it by demographics and other ways so that it can find out where its losing sales, when trucks are down by 41% in June for Ford how much have each of these segments lost in sales volume. Personal use buyers Ford analysts think are buying cars and these customers will be lost forever.
Shifts in customer buying habits in the U.S. auto industry that hurt GM, Ford and Chrysler in 2008-2009
04/12/2006
Shifts away from larger vehicles in the American auto industry. A significant shift was underway in the US auto industry by the middle of 2008 towards fuel efficient automobiles as gasoline prices went over $4.00 per gallon, and consumer net worth declined significantly with decline in housing and stock prices causing cuts in spending. The situation in 2008-2009 before the government led bailout and the planned bankruptcies of GM and Chrysler.
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Ford Remakes F-150, the Nation’s No. 1 Vehicle
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Chrysler’s Fall May Help Administration Reshape G.M.
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Why Gas Feels Cheap—and Why It’s Not, Historically Speaking
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Ford and Chrysler Unveil Their Redesigned Pickups
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Collapse in Demand For Large SUVs Leaves Owners in a Bind
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Ford's shift to small car production throughout its manufacturing operation.
08/11/2007
Ford has made the decision to shift to small car production and is following the action plan including rettoling one plant after another.
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It's Not a Car, It's a Ford 'Ka'
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Italian Pride Is Revived in a Tiny Fiat
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Ford Introduces One Small Car for a World of Markets
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The Smaller the Better, Automakers Are Finding
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Ford Looks to Go Smaller Faster
Wall Street Journal 06/12/2008
Ford Looks to Maintain F-150's Vitality
Wall Street Journal 07/01/2008
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