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Italian Pride Is Revived in a Tiny Fiat
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A car the early postwar Fiat model 500 which sold 4 million cars for this one mode alone, sold 57000 cars in its new version 50 years later motly on national sentiment in Italy. This is happening in the backdrop of new small cars that are coming up at really low prices in countries like India where the Tata model is expected soon. However this Fiat is being marketed in mature markets like Europe and soon in North America. Is Fiat overlooking the huge Asian market? Interestingly costs are lowered by sharing a Polish factory that makes this car and the Fiat Panda to also make Ford's Ka model.
Ford's shift to small car production throughout its manufacturing operation.
08/11/2007
Ford has made the decision to shift to small car production and is following the action plan including rettoling one plant after another.
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It's Not a Car, It's a Ford 'Ka'
Wall Street Journal 11/14/2013
Italian Pride Is Revived in a Tiny Fiat
New York Times 08/11/2007
Ford Introduces One Small Car for a World of Markets
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The Smaller the Better, Automakers Are Finding
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Ford Looks to Go Smaller Faster
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Ford Looks to Maintain F-150's Vitality
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The designers at Fiat-Chrysler.
11/10/2006
Chrysler depends a lot on Italian designers for its new cars.
Grouped Articles
Italian Pride Is Revived in a Tiny Fiat
New York Times 08/11/2007
Designing Cars for Low-Carbon Chic
New York Times 07/09/2008
Chrysler Leans on Foreign Designers
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Grand Visions at the Geneva Auto Show
BusinessWeek 03/05/2009
Marchionne Upends Chrysler's Ways
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Many Hopes Ride on Makeover of the Grand Cherokee
New York Times 05/20/2010
Ford's plans in developing markets - India, China and Russia.
08/11/2007
Markets in Asia and other developing countries and in Russia are key to increasing sales for Ford Motor.
Grouped Articles
Mulally Hones Ford's China Focus
Wall Street Journal 04/15/2013
U.S. Car Makers Are Missing in India
Wall Street Journal 05/10/2013
Can Ford Boss Avoid Production Hiccups?
Wall Street Journal 02/15/2014
Wall Street Journal 09/01/2012
Ford's SUVs Propel Its China Gains
Wall Street Journal 04/08/2014
Ruble Pressures Auto Makers to Rethink Russia Business
Wall Street Journal 12/19/2014
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