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Sony Stakes Recovery on New Smartphone
Keywords:
The smartphone market is critical for Sony as it makes its way back to profitability in 2013. Sony sees smartphone unit sales growing at 50% in the year ending March 31, 2013, compared to a decline in unit sales of video camcorders of 9%, decline in digital compact cameras of 29%, and decline of televisions of 31%. The Sony-Ericsson joint venture was a world apart from the current Sony Mobile business. Sony Mobile executive vice president, Kaz Tajima, expressed his frustration that Sony was missing opportunities when working at the joint venture. Decisions came slowly as they had to be approved at different levels. Sony Mobile moves quickly on all decisionmaking. Companywide technological capabilities are also quickly available in designing a new product. The Experia Z uses all of Sony's technological capabilities in design, cameras, television and other areas. It now appears that the joint venture was the worst thing that happened to Sony. Sony bought out Ericsson's stake in the venture in 2011. Sony starts with global smartphone market share of about 4.5% and has a lot of catching up to do.
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How the breakup of the Sony-Ericsson mobile joint venture was the best thing that happened to Sony
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For over a decade the Sony-Ericsson joint venture slowed decisionmaking and made it difficult to take advantage of Sony's technological capabilities. The end of the joint venture could not have come soon enough, and may have left the smartphone market o Apple and Samsung by default. The joint venture was started at a time when Nokia was the dominant mobile company. The smartphones from Apple changed everything and made speedy decisionmaking and use of companywide capabilities essential for success, something the joint venture was not designed to do. The Sony Experia Z is the first big product from the new Sony owned mobile business.
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Sony Posts Hefty Loss, but With Glimmers of Hope
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Sony’s Mobile Unit Seeks Profit, Innovation
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Ericsson to Cut Jobs as It Transitions Into a Software Firm
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Q&A: Sony CEO Kazuo Hirai Says Company Must Evolve
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Sony Ericsson peformance
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Grouped Articles
Ericsson to Cut Jobs as It Transitions Into a Software Firm
Wall Street Journal 03/13/2015
Sony Ericsson's Strategy: Get Smart
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Sony Nears Deal to Buy Out Ericsson From Joint Venture
Wall Street Journal 10/06/2011
Wall Street Journal 10/07/2011
BusinessWeek 11/17/2011
Moody's Downgrades Sony, Panasonic
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Sony's strategies in the smartphone business
01/07/2011
Efforts by Sony to bring the smartphone operations of Sony-Ericsson in house in 2011, by buying out Ericsson. The smartphone as a device which links up with Sony's games, playstation, music and other media capabilities. The inhouse operations would enable faster turnout of new smartphone models, and enable the use of proprietary technologies and products.
Grouped Articles
Sony Struggles to Stay In the Game
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PlayStation 4 Debuts With Big Crowds, Short Supplies
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Sony Unveils Plans to Revive Company
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Sony Tries to Crack Smartphone Market With Xperia Z2
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For Sony, Struggle is Still the Bottom Line
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Sony, Panansonic, and Sharp in Japan's smartphone market 2010-2015
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Japan's smartphone manfacturers lag far behind Apple and Samsung in the smartphone market.
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Japan's Electronics Under Siege
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Apple Finds Surprising Growth Market in Japan
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Sony Vows to Overhaul Smartphone Unit
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Sony’s Mobile Unit Seeks Profit, Innovation
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Sony Mobile performance
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Weaker Yen Puts Japanese Profits on a New Track
Wall Street Journal 05/07/2013
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New York Times 05/09/2013
Japan's Electronics Under Siege
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Sony's Loss Is Black Eye for CEO
Wall Street Journal 10/31/2013
Sony Struggles to Stay In the Game
Wall Street Journal 11/01/2013
Wall Street Journal 08/27/2010
Sony financial performance 2010-2015
07/08/2010
Grouped Articles
Weaker Yen Puts Japanese Profits on a New Track
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Sony Posts a Small Profit, Its First in 5 Years
New York Times 05/09/2013
American Investor Targets Sony for a Breakup
New York Times 05/14/2013
Japan's Electronics Under Siege
Wall Street Journal 05/15/2013
Sony’s Bread and Butter? It’s Not Electronics
New York Times 05/27/2013
Sony's Loss Is Black Eye for CEO
Wall Street Journal 10/31/2013
Sony strategies
05/29/2006
Grouped Articles
American Investor Targets Sony for a Breakup
New York Times 05/14/2013
Sony Grabs Lead in Race for Internet Pay TV
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Sony Struggles to Stay In the Game
Wall Street Journal 11/01/2013
Samsung Threatens Sony's Progress
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Sony Slashes Forecast to $1.1 Billion Annual Loss
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After Losses, Yet Another Overhaul for Sony
New York Times 02/06/2014
Sony's response to the competition from Apple, Samsung, Huawei and Lenovo in smartphones
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Grouped Articles
Sony Nears Deal to Buy Out Ericsson From Joint Venture
Wall Street Journal 10/06/2011
Wall Street Journal 10/07/2011
Sony Sets Sights on Smartphone Market
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Sony Sets Sights on Smartphone Market
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Sony Rolls Out Its Xperia Ion Smartphone
New York Times 06/24/2012
Mobile Devices Overtake PC Sales at Lenovo
New York Times 08/15/2013
Sony Ericsson management
01/07/2011
Grouped Articles
Ericsson to Cut Jobs as It Transitions Into a Software Firm
Wall Street Journal 03/13/2015
Sony Ericsson's Strategy: Get Smart
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Sony Nears Deal to Buy Out Ericsson From Joint Venture
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Wall Street Journal 10/07/2011
Wall Street Journal 02/10/2012
Sony Mobile Aims For Fast Rollouts
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Sony Ericsson strategy
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Grouped Articles
Sony Shares Plunge After Earnings Warning
Wall Street Journal 09/18/2014
Sony Earnings Bolster Full-Year Forecast, Despite Costs From Hacking
New York Times 02/04/2015
Ericsson to Cut Jobs as It Transitions Into a Software Firm
Wall Street Journal 03/13/2015
Sony Ericsson's Strategy: Get Smart
Wall Street Journal 10/03/2011
Sony Nears Deal to Buy Out Ericsson From Joint Venture
Wall Street Journal 10/06/2011
Wall Street Journal 10/07/2011
Sony Xperia Z smartphone
01/09/2013
Grouped Articles
Sony Tries to Crack Smartphone Market With Xperia Z2
Wall Street Journal 02/24/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Vows to Overhaul Smartphone Unit
Wall Street Journal 11/26/2014
Sony’s Mobile Unit Seeks Profit, Innovation
Wall Street Journal 03/02/2015
Sony Sets Sights on Smartphone Market
Wall Street Journal 01/09/2013
Sony Posts Loss, Curbing Stock's Rally
Wall Street Journal 02/08/2013
Sony Mobile management
02/27/2012
Grouped Articles
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Shares Plunge After Earnings Warning
Wall Street Journal 09/18/2014
Sony Increases Loss Forecast to $2.14 Billion, as Mobile Growth Slows
New York Times 09/17/2014
Sony Posts Hefty Loss, but With Glimmers of Hope
Wall Street Journal 11/01/2014
Sony Vows to Overhaul Smartphone Unit
Wall Street Journal 11/26/2014
Sony Mobile strategies
02/27/2012
Grouped Articles
Sony Struggles to Stay In the Game
Wall Street Journal 11/01/2013
Sony Unveils Plans to Revive Company
New York Times 04/12/2012
Sony Edges Toward Apple-Like Ecosystem
Wall Street Journal 09/14/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Shares Plunge After Earnings Warning
Wall Street Journal 09/18/2014
Sony management
05/29/2006
Grouped Articles
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Shares Plunge After Earnings Warning
Wall Street Journal 09/18/2014
Sony Increases Loss Forecast to $2.14 Billion, as Mobile Growth Slows
New York Times 09/17/2014
Sony Posts Hefty Loss, but With Glimmers of Hope
Wall Street Journal 11/01/2014
Sony Vows to Overhaul Smartphone Unit
Wall Street Journal 11/26/2014
Sony under CEO Kazuo Hirai
02/01/2012
The Playstation unit chief assumes the CEO position in January 2012. He emphasizes user experience and bringing Sony's diverse products under the direction of the UX group. Hirai makes some of the tough decisions facing Sony such as cutting its size in the television business.
Grouped Articles
Sony Posts a Small Profit, Its First in 5 Years
New York Times 05/09/2013
Sony Slashes Forecast to $1.1 Billion Annual Loss
Wall Street Journal 02/07/2014
Sony Signs Video Game Deal with Shanghai Oriental Pearl
Wall Street Journal 05/27/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Head Thanks Supporters in Hacking Attack
Wall Street Journal 01/06/2015
Sony CEO Remains Committed to Consumer Electronics
Wall Street Journal 01/08/2015
How Samsung jumped ahead of Sony in the smartphone market- the dismal failure of the Sony-Ericsson joint venture
01/07/2011
The glaring weaknesses of the Sony-Ericsson mobile joint venture was the slow decisionmaking and the inability to take advantage of Sony's strengths in manufacturing and its companywide technological capabilities. As late as 2011 Samsung was struggling behind other competitors. A key advantage was the quick decisionmaking and marshalling of resources within the company for the smartphone effort in Samsung. The joint venture proved to be a disaster for Sony.
Linked Articles
Samsung Moves in Smartphone Race
Wall Street Journal 01/07/2011
Sony Stakes Recovery on New Smartphone
Wall Street Journal 03/01/2013
How the Sony-Ericsson mobile joint venture turned out to be a big mistake for Sony
10/06/2011
The CEO of Ericsson says Ericsson's strengths are not in the areas Sony needs for developing smartphones to compete with Apple and Samsung. The joint venture was made at a time when Nokia dominated the mobile phone market. This changed with the smartphone a decade later. Critical to Samsung's success in smartphones was speedy decision making and company wide manufacturing capabilities. Sony-Ericsson's glaring weaknesses were in these two areas. Sony acquired Ericsson's stake and now faces the challenge of tackling entrenched competitors starting with its home market.
Linked Articles
Sony Stakes Recovery on New Smartphone
Wall Street Journal 03/01/2013
Sony Nears Deal to Buy Out Ericsson From Joint Venture
Wall Street Journal 10/06/2011
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