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The Playstation unit chief assumes the CEO position in January 2012. He emphasizes user experience and bringing Sony's diverse products under the direction of the UX group. Hirai makes some of the tough decisions facing Sony such as cutting its size in the television business.
Grouped Articles
Sony Posts a Small Profit, Its First in 5 Years
New York Times 05.09.2013
Sony Slashes Forecast to $1.1 Billion Annual Loss
Wall Street Journal 02.07.2014
Sony Signs Video Game Deal with Shanghai Oriental Pearl
Wall Street Journal 05.27.2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09.18.2014
Sony Head Thanks Supporters in Hacking Attack
Wall Street Journal 01.06.2015
Sony CEO Remains Committed to Consumer Electronics
Wall Street Journal 01.08.2015
Q&A: Sony CEO Kazuo Hirai Says Company Must Evolve
Wall Street Journal 04.29.2015
What Sony Needs to Keep Success Rolling In
Wall Street Journal 10.30.2015
New Sony Chief Executive Reveals Fast-Forward Plans
Wall Street Journal 02.02.2012
U.S. Is a Puzzle for Sony Chief
Wall Street Journal 02.03.2012
Sony Names Video Game Executive Kazuo Hirai President
New York Times 02.01.2012
Wall Street Journal 02.10.2012
New Sony CEO to Cut 10,000 Jobs
Wall Street Journal 04.10.2012
Sony Unveils Plans to Revive Company
New York Times 04.12.2012
Sony's New CEO Vows to 'Revive' Company
Wall Street Journal 04.13.2012
Sony Unveils Plans to Revive Company
New York Times 04.12.2012
How Sony Fell Behind in the Tech Parade
New York Times 04.14.2012
Wall Street Journal 04.24.2012
Can Videogames Lift Sony From Its Funk?
Wall Street Journal 06.06.2012
A Long Road Ahead for Japan Tech Giants
Wall Street Journal 08.02.2012
Wall Street Journal 08.06.2012
How Japan Lost Its Electronics Crown
Wall Street Journal 08.15.2012
Can Japan's Hobbled Giants Adapt?
Wall Street Journal 08.17.2012
Olympus, Sony Close to Agreement on Capital Injection
Wall Street Journal 09.19.2012
Sony and Olympus: Japan's Anemic Duo
Wall Street Journal 09.28.2012
Sony Sets Sights on Smartphone Market
Wall Street Journal 01.09.2013
Sony Stakes Recovery on New Smartphone
Wall Street Journal 03.01.2013
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