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Q&A: Sony CEO Kazuo Hirai Says Company Must Evolve
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Sony's CEO, Kazuo Hirai, talks to WSJ staff in April 2015, on ways in which it has changed as it adapts to the new competitive environment. He says the basic DNA remains the same with its focus on innovation. What has changed is the sense of urgency, accountability starting at the top, and the ability to adapt quickly to the competitive environment. Hirai describes his personal life at home alone in his condo, with his family in California. He spends the quiet time on the weekends in the condo thinking over decisions to be made, testing the logic, and adds that he rarely changes once he has made up his mind.
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The Playstation unit chief assumes the CEO position in January 2012. He emphasizes user experience and bringing Sony's diverse products under the direction of the UX group. Hirai makes some of the tough decisions facing Sony such as cutting its size in the television business.
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Sony's CEO Hirai says Sony will be aggressive in coming up with new poducts with a "wow" factor as it introduces a television slimmer than some smartphones at the 2015 CES Show. Sony remains committed to the core consumer electronics business, and to high end products in each consumer electronics segment including cameras. Sony's share price has surged by 50% in 2014.
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WSJ interview with Sony CEO, Kazuo Hirai, in April 2015
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Hirai says Sony's DNA is still the same and based on innovation, what has changed is the accountability starting at the top, and being open to new opportunities in a changing environment. The new focus is on being able to adapt quickly.
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