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The Playstation unit chief assumes the CEO position in January 2012. He emphasizes user experience and bringing Sony's diverse products under the direction of the UX group. Hirai makes some of the tough decisions facing Sony such as cutting its size in the television business.
Grouped Articles
Sony Posts a Small Profit, Its First in 5 Years
New York Times 05/09/2013
Sony Slashes Forecast to $1.1 Billion Annual Loss
Wall Street Journal 02/07/2014
Sony Signs Video Game Deal with Shanghai Oriental Pearl
Wall Street Journal 05/27/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Head Thanks Supporters in Hacking Attack
Wall Street Journal 01/06/2015
Sony CEO Remains Committed to Consumer Electronics
Wall Street Journal 01/08/2015
Grouped Articles
How Vizio Beat Sony in High-Def TV
BusinessWeek 04/22/2010
Samsung Threatens Sony's Progress
Wall Street Journal 07/08/2010
Sony, Panasonic Call Off OLED TV Tie-Up
Wall Street Journal 12/26/2013
Sony Slashes Forecast to $1.1 Billion Annual Loss
Wall Street Journal 02/07/2014
New Sony CEO to Cut 10,000 Jobs
Wall Street Journal 04/10/2012
Panasonic to Transfer Sanyo TV Unit in U.S. to Funai Electric
New York Times 10/26/2014
Grouped Articles
New Sony CEO to Cut 10,000 Jobs
Wall Street Journal 04/10/2012
Sony Unveils Plans to Revive Company
New York Times 04/12/2012
Sony's New CEO Vows to 'Revive' Company
Wall Street Journal 04/13/2012
For Sony, Struggle is Still the Bottom Line
Wall Street Journal 05/12/2014
Sony Predicts Another Year of Losses
Wall Street Journal 05/14/2014
Sony’s Blunt Finance Chief Takes Spotlight
Wall Street Journal 11/17/2014
Grouped Articles
Wall Street Journal 01/02/2011
How Vizio Beat Sony in High-Def TV
BusinessWeek 04/22/2010
U.S. Upstart Takes On TV Giants in Price War
Wall Street Journal 04/15/2008
Panasonic Closes Plasma TV Plant in China
Wall Street Journal 01/11/2013
How Japan Lost Its Electronics Crown
Wall Street Journal 08/15/2012
Intel and Sony Ambitions for Internet TV Services Meet Skepticism
New York Times 09/29/2013
The changing face of television as new providers such as Intel and Sony offer more choice to viewers with new web tv products such as Intel's OnCue competing directly with providers such as Comcast's DirecTV.
Grouped Articles
Intel and Sony Ambitions for Internet TV Services Meet Skepticism
New York Times 09/29/2013
Review: The Amazon Fire TV Streaming Media Set-Top Box
New York Times 04/06/2014
Sony and Viacom Reach Web-TV Deal
Wall Street Journal 09/11/2014
Viacom Agrees to Offer 22 Networks on Internet-Enabled Sony Devices Later This Year
New York Times 09/10/2014
Sony to Introduce Web-Based TV Service, PlayStation Vue
New York Times 11/13/2014
Sony CEO Remains Committed to Consumer Electronics
Wall Street Journal 01/08/2015
Grouped Articles
Sony and Panasonic to Ally On Technology for Big TVs
Wall Street Journal 06/26/2012
New Sony CEO to Cut 10,000 Jobs
Wall Street Journal 04/10/2012
Sony Taps New Type of Screen for TV Sets
Wall Street Journal 01/10/2012
Intel and Sony Ambitions for Internet TV Services Meet Skepticism
New York Times 09/29/2013
Samsung Threatens Sony's Progress
Wall Street Journal 07/08/2010
Sony, Panasonic Call Off OLED TV Tie-Up
Wall Street Journal 12/26/2013
Grouped Articles
How Vizio Beat Sony in High-Def TV
BusinessWeek 04/22/2010
Samsung Threatens Sony's Progress
Wall Street Journal 07/08/2010
New Sony CEO to Cut 10,000 Jobs
Wall Street Journal 04/10/2012
Sony’s TV Business Mends, but Will It Be Enough?
Wall Street Journal 12/14/2014
Sony CEO Remains Committed to Consumer Electronics
Wall Street Journal 01/08/2015
Sony Taps New Type of Screen for TV Sets
Wall Street Journal 01/10/2012
Grouped Articles
How Vizio Beat Sony in High-Def TV
BusinessWeek 04/22/2010
Intel and Sony Ambitions for Internet TV Services Meet Skepticism
New York Times 09/29/2013
Samsung Threatens Sony's Progress
Wall Street Journal 07/08/2010
Sony Slashes Forecast to $1.1 Billion Annual Loss
Wall Street Journal 02/07/2014
After Losses, Yet Another Overhaul for Sony
New York Times 02/06/2014
Sony Predicts Another Year of Losses
Wall Street Journal 05/14/2014
Sony's CEO Hirai says Sony will be aggressive in coming up with new poducts with a "wow" factor as it introduces a television slimmer than some smartphones at the 2015 CES Show. Sony remains committed to the core consumer electronics business, and to high end products in each consumer electronics segment including cameras. Sony's share price has surged by 50% in 2014.
Grouped Articles
Sony CEO Remains Committed to Consumer Electronics
Wall Street Journal 01/08/2015
Q&A: Sony CEO Kazuo Hirai Says Company Must Evolve
Wall Street Journal 04/29/2015
What Sony Needs to Keep Success Rolling In
Wall Street Journal 10/30/2015
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